Data Interpretation & Presentation

Understanding & Applying the methods

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Data Interpretation
Numbers do not speak for
themselves.
Interpretation is a process
of attaching meaning to
the data
Collaborate
To understand business
context for the analysis
results, discuss with
subject matter experts or
business users to
understand their
interpretation of the
results
Comprehend
From the understanding of
business context, understand
and interpret results of
analysis by associating
context to numbers

Data interpretation refers to the Conclude

implementation of processes through
which data is reviewed for the
purpose of arriving at an informed
conclusion
Using the understanding of
business context and associated
numbers from result provide
Clear, Concise and
Comprehensible conclusion

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Purpose of data interpretation
Data interpretation is most important and difficult piece in data analytics.

01 02 03 04

Connection to Insights to decide Impact to business Conclude to

purpose
Ensure connection of
results to the purpose
of analysis and that
results are justifiably
answering questions
related to business
problem
+ +
Identify additional
insights that can help
make better decision
besides answering the
business problem in
focus.
Identify how decision
support decisions
based on analysis Draw conclusion from
results can impact the results, which can
business in terms of substantiate the
benefits and risks decision based on it.
+ +

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Data interpretation process
Data interpretation process consists below three key activities.
Assemble the context 01
 Assemble the business information
related to analysis problem and
results through your business
understanding.
 Collaborate with Subject Matter
experts or business users to verify
and correct the assembled
information and their interpretation
of analysis results.
 Understand the business context
and relate it to analysis results
Develop findings 02
 Findings are the statements that
summarize the important points of
analysis results like outliers and
patterns
 Ensure that your findings address
following points at least.
 What are the limitation on your
findings?
 What are the assumptions you
considered during analysis?
 Summary of analysis results
Derive Conclusion 03
 Conclusion is association of findings
and their relations in business
context.
 Ensure that your conclusion
addresses following points
 How does the results answer
business problem?
 How does the results help reason
the findings?
 Associate findings with benefits
and risks to business using your
understanding of business
information and eelier collaboration
with SMEs or business users.
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 Illustration 1 Interpreting the data
Assembled Context 01
01
 “Average order receipt rate” helps
Problem statement • In inventory management to maintain sufficient stock of products for
new orders.
What is the average order receipt rate • In understanding overall purchase pattern as it can be treated as
threshold for daily business
for September 2018?  By understanding portion of month when business is low the staffing and
What percent of days minimum sale stock can be restructured to use resources efficiently.
 It also gives portion of month when promotions can be planned to boost
was recorded? sales.
Developed Findings 02
02
 On an average purchase of September 2018 is 29 orders/day,
 20% of the month has minimum business of 18 orders/day, which is
38% lower than average business
03
03
Derived Conclusion
Analysis results
 The average orders/day is more generalized number, further analysis of
Mean 0f September 2018 = 29 frequent products ordered in such orders will help in maintaining right level of
orders/day stock of them in stores.
 Promotions can be planned to boost business during low business period to
20% of September 2018 had reach average 29 orders/day.
minimum 18 orders/day
 The Goal of promotion can be set to improve business by 38% at least.
 Communicating the conclusion

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Basic visualizations
Visualizations for analysis Visualizations for communication

Some visualizations are purely for analysis and should The common basic understandable charts used in business are
not be used for communication to business users. 1. Simple table grids:
They are Used to provide numbers and indicators
2. Bar chart:
1. Scatter plot
Generally used to show categorized data
2. Box-Whisker plot 3. Line chart:
3. Candle-stick chart Generally used to change of one variable over other or time
4. Elliot wave propagation chart 4. Pie chart:
Used to show share of total in values or percentages
These visualizations are complex in nature and difficult
to interpret and understand for common business
users.

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Presenting Conclusions
Graphs and charts can be interpreted various ways, Key point is to draw and retain focus on the part, which explains conclusion.
Click icon to add picture
Annotated charts
Use narration or text to catch
attention towards your
finding, instead of letting user
interpret the chart.
Use arrows to point on chart
to show the evidence of
conclusion.
.
Click icon to add picture
Visuals to explain
Same data can be presented
in different visualization to
explain your conclusion.
Use of visualizations to
explain conclusion than just
present.
Click icon to add picture
Chart Fragments
Use pieces of charts as images
to explain specific conclusion
point to draw focus on
specific area of the chart.
You can use magnifying glass
on chart to draw focus.
Emphasized Text
Emphasized text in tables or
paragraphs with Bold,
Colored, underlined etc… also
helps focusing on point like
presentation texts.
You can use smileys and other
clipart to explain conclusion
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 Illustration 2 Narrative Visualization
After analysis of data and related
business process the cause of revenue
drop seems to be due to Problem with
sales function, which is going on since
Feb 2014, irregularly.
01
01
Also, it is noticed that Also, June 2014
04
04
Revenue shows that the online revenue is
dropped by 98.5% of, previous month
online sale.

In June 2014 there was not a single order There was no Sales person presence or activity recorded in the
booked by any sales person. months when offline revenue was zero.

AdventureWorks should seriously

consider resolving the issue in sales
03
03
function quickly to recover around
80 - 90% of its revenue loss in
remaining year.
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