Unit 4

IT ENABLED
SERVICES
 BUSINESS
• Every company has to do many things—called
business processes—to serve its customers.
These business processes
include manufacturing,
distribution, marketing, sales, procurement,
accounting, HR management, legal and
knowledge management, technology
management.
 ITE services:
• IT Enabled services (ITES), also called
web enabled services or remote servisor Tele-
working, covers the entire gamut of
operations which exploit Information
Technology for improving efficiency of an
organization.
  difference between IT and ITES
•  IT stands for INFORMATION TECHNOLOGY
wherein ITES stands for Information
Technology Enabled Services . ITES is a part of
IT ,ITES also has a part called BPO Business
Process Outsourcing. 
 Ites examples:
• Banking
• Financial Services
• Software
• Entertainment and Media
• Telecommunication – mobile as well as wireless in local
loop.
• Dotcoms
• Business Process Outsourcing
• Retailing
• Education Services
all round employment opportunities through
ites:
• High end Banking and Financial Services are
attracting the highly qualified and competent
professional while more and more Indians are
getting into debt and equity investment, veering
away from government schemes.
• 2) Software is attracting the computing professional
while institutional clients in India and abroad are
inclined to use the IT products to increase efficiency,
productivity and enhance competitiveness.
all round employment opportunities through
ites:
Retailing and Malls have not only attracted real
estate developersbut also garment manufacturers
and Professionals . Retailing courses and seminars
are the rage and a lot of the youth are taking to
retailing careers like Supply Chain Management,
Merchandising and Customers Care. An urban
population for variety of reasons has also lapped
up Retailing, Entertainment, Leisure, Stress
busters as well as shopping.
 .

Features

• They are provided from a country different

from the one where the products are
delivered.
• The use of telecommunication and data
networks.
• Less use of paper work
• Efficiency
• effectiveness
 Knowledge process outsourcing:
• Knowledge process outsourcing (KPO) is
the outsourcing of core, information-related
business activities, meaning
that knowledge and information-related work
is carried out by workers in a different
company or by a subsidiary of the same
organization
 Explanation:
• (Outsourcing of job that require knowledge,
skill, expertise. The work in KPO involves
process like market research, survey analysis,
data mining etc. ). information-related
business activities which are competitively
important or form an integral part of a
company's value chain.
 Reasons behind KPO
•  an increase in specialized knowledge and
expertise,
• additional value creation,
• the potential for cost reductions, and
• a shortage of skilled labour.
 Regions prominent for KPO
• Regions which are particularly prominent in
Knowledge Process Outsourcing include India,
Sri Lanka, and Eastern Europe, especially
Poland, Romania, and the Baltic States.
 Types:
• KPO services include all kinds of research and
information gathering ,e.g. intellectual
property research for patent applications; equity
research, business and market research, legal
and medical services; training, consultancy,
and research and development in fields such
as pharmaceuticals and biotechnology; and
animation and design, etc along with make
prediction models.
 Importance:
•  shorter time to market cycles,
• clients are getting to be more demanding regarding
quality.
• operational proficiency
• increase the value of their products and services.
• The customer can launch an item quicker,
• get to the market immediately.
• A company can lessen the complexities included in
overseeing and constantly constructing information in an
extensive pool of human resources.
 Benefits:
• Cost reduction
• Shortage of skilled employees
• Provides many graduates at very low cost
• High end services are provided at a lower cost
to decrease unemployment and benefit their
economy
• Provide flexibility in terms of HRM & time
management