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Assalamu Alaikum
Assalamu Alaikum
Introduce to
KFC
• Kentucky Fried Chicken
• Founded on 24 September,1952
• American Fast Food restaurant chain
• Headquarters:Louisville, Kentucky
• 22.621 locations globally in 136 countries
Enviroment of
KFC
Internal External
•Consumer
•Owner
•Government
•Employee
•Competitors
Uniqueness of
firms
•High quality product
•Assurance of purity
•Customer loyality
•Unique taste
•Customer care
•Secret recipe
•Employee loyality
•Faith and trust of people
Food Qualities of
KFC
•They are secret recipe to make their
chicken tasty and crispy
Opportunities: Threats:
•Increasing demand for •KFC is a facing strong