Assalamu Alaikum

Introduction
Pran-RFL group of companies is one
of the leading business institutes in
Bangladesh. Pran-RFL group
provides with good quality products
confirming to local tastes, health and
hygiene or standards which are
affordable price and with in the reach
of target consumers. Pran started its
operation in 1981 as a processor
fruits and vegetable in Bangladesh.
Creating & Capturing Customer Value

Need, wants and demands

Products and services

Values, satisfaction and quality

Exchange, transactions, relationship

Pran Cares Their Suppliers
Providing them good seeds, fertilizers,
insecticides

Providing financial supports

Providing proper information about

what to produce more and what to
produce less
 Strategic Plan of Pran
Objectives:
Mission: Achieving social values with sustainable
To generate employment and earn dignity pecuniary advantage for all our
and self-respect for our competitors stakeholders
through profitable enterprise

Vission:Improving livelihood

Goals:
• To remain as the market leader with consumer items in
food and beverage sector in the country and to be the
market leader in same sector in aboard with minimum NP
level of 10%
• Quality maintenace and improvement
• Satiesfied customers
• Hold on to the current customers and again gain customers
loyalty
• To become one of the biggest names in international fruit
and vegetables processing industry
 Branding Strategy

Brand name and selection Brand sponsorship

Brand development Brand positioning

Any Question ?