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  • Welcome To The Change !: Rajiv Dubey SIBM Bengaluru

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    This document discusses planning and executing a webinar event. It addresses challenges like communication channels and building mutual trust. It recommends having a moderator, technical help, and social media support for the event. The most important role is an engaging audience. The document also discusses developing a digital marketing action plan, including using organic and email marketing. It stresses choosing the right metrics, marketing channels, competitors, and reporting on competitive analysis.

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    This document discusses planning and executing a webinar event. It addresses challenges like communication channels and building mutual trust. It recommends having a moderator, technical help, and social media support for the event. The most important role is an engaging audience. The document also discusses developing a digital marketing action plan, including using organic and email marketing. It stresses choosing the right metrics, marketing channels, competitors, and reporting on competitive analysis.

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    Download as pptx, pdf, or txt
    33 views14 pages

    Welcome To The Change !: Rajiv Dubey SIBM Bengaluru

    Uploaded by

    RajivDubey
    This document discusses planning and executing a webinar event. It addresses challenges like communication channels and building mutual trust. It recommends having a moderator, technical help, and social media support for the event. The most important role is an engaging audience. The document also discusses developing a digital marketing action plan, including using organic and email marketing. It stresses choosing the right metrics, marketing channels, competitors, and reporting on competitive analysis.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 14

    Welcome to the Change !

    Rajiv Dubey
    SIBM Bengaluru
    UNCERTAINTY ?

    SAFETY?

    EXPENSIVE?
    WEBINAR

    Topic Sell Confidently

    • Remote Onboarding
    • High value hitch free
    • Address their problem
    • Interaction

    Clear Goals Registrations


    • Digital Adoption
    • Mind-blowing Landing
    Solutions
    Page
    • Change Management
    • Stellar Presentation
    4
    CHALLENGES !
    Communication Mutual Role
    Channels Trust Clarity
    01 02 03
    WHAT WOULD BE THE
    PERSON FOR THE EVENT ?
    MODERATOR

    TECHNICAL HELP CHAT PERSON

    SOCIAL MEDIA GURU


    AND THE MOST IMPORTANT……

    ENGAGING AUDIENCE
    Organic Medium Email Marketing

    Maximize personality Mail Chimp


    Aligning content

    DIGITAL
    MARKETING
    ACTION
    PLAN

    Social Media
    PPC Campaign
    Checking keywords Social Promotions.
    Create powerful CTA 11
    COMPETITIORS?
    • CHOOSE RIGHT METRICS
    • RIGHT MARKETING CHANNELS
    • RIGHT COMPETITORS
    • REPORT ON COMPETITIVE ANALYSIS
    THANK YOU !

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