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Individulal Assignment On Subcriber Funnel - 512 - Marketing Research) - 182051031-Maria Binte Islam Ria
Individulal Assignment On Subcriber Funnel - 512 - Marketing Research) - 182051031-Maria Binte Islam Ria
Individual Assignment
Q1 from Midterm (Subscriber Funnel)
SUBMITTED TO SUBMITTED BY
MR. IMTIAZ CHOUDHURY MARIA BINTE ISLAM RIA
COURSE TEACHER ID: 182051031
MARKETING RESEARCH
COURSE CODE: MBA 512
Subscriber Funnels for the two Brands (indicating both
absolutes and conversions) 2
Brand A
Type of Awareness Consideration Trial Current Primary Exclusive
Funnel
No. of Respondent-15 No. of Respondent-13 No. of Respondent-10 No. of Respondent-9 No. of Respondent-6 No. of Respondent-2
Calculation Result Calculation Result Calculation Result Calculation Result Calculation Result Calculation Result
(%) (%) (%) (%) (%) (%)
Absolutes (15/15)*100 100 (13/15)*100 86.66 (10/15)*100 66.67 (9/15)*100 60 (6/15)*100 40 (2/15)*100 13.33
Conversions - - (13/15)*100 86.66 (10/13)*100 76.92 (9/10)*100 90 (6/9)*100 66.66 (2/6)*100 33.33
Subscriber Funnels for the two Brands (indicating both
absolutes and conversions)-Continue 3
Brand B
Type of Awareness Consideration Trial Current Primary Exclusive
Funnel
No. of Respondent-15 No. of Respondent-8 No. of Respondent-6 No. of Respondent-5 No. of Respondent-3 No. of Respondent-1
Calculation Result Calculation Result Calculation Result Calculation Result Calculation Result Calculation Result
(%) (%) (%) (%) (%) (%)
Absolutes (15/15)*100 100 (8/15)*100 53.33 (6/15)*100 40 (5/15)*100 33.33 (3/15)*100 20 (1/15)*100 6.66
6
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