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  • Setting Up Your Dynamic Ads Campaign: Step by Step Guide

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    Soporte GeoCasamaestra
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    This document provides a 7-step guide to setting up a dynamic ads campaign on Facebook Ads Manager: 1. Create a new campaign with the objective of promoting a product catalog, sending people to your site, or increasing website conversions. 2. Create an ad set and select the product catalog to advertise, starting with a broad set of 1,000 products. 3. Set the daily budget. 4. Choose a broad target audience and refine with exclusions like people who recently purchased. 5. Optimize for conversions. 6. Configure ad templates with relevant first-time visitor copy and high-quality product images. 7. Publish the campaign and make adjustments as

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    DPA_Campaign_Setup_Guide

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    This document provides a 7-step guide to setting up a dynamic ads campaign on Facebook Ads Manager: 1. Create a new campaign with the objective of promoting a product catalog, sending people to your site, or increasing website conversions. 2. Create an ad set and select the product catalog to advertise, starting with a broad set of 1,000 products. 3. Set the daily budget. 4. Choose a broad target audience and refine with exclusions like people who recently purchased. 5. Optimize for conversions. 6. Configure ad templates with relevant first-time visitor copy and high-quality product images. 7. Publish the campaign and make adjustments as

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    27 views10 pages

    Setting Up Your Dynamic Ads Campaign: Step by Step Guide

    Uploaded by

    Soporte GeoCasamaestra
    This document provides a 7-step guide to setting up a dynamic ads campaign on Facebook Ads Manager: 1. Create a new campaign with the objective of promoting a product catalog, sending people to your site, or increasing website conversions. 2. Create an ad set and select the product catalog to advertise, starting with a broad set of 1,000 products. 3. Set the daily budget. 4. Choose a broad target audience and refine with exclusions like people who recently purchased. 5. Optimize for conversions. 6. Configure ad templates with relevant first-time visitor copy and high-quality product images. 7. Publish the campaign and make adjustments as

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 10

    STEP BY STEP GUIDE

    ​Settingup your dynamic


    ads campaign
    1
    ​Step 1:
    ​Createa new campaign with
    one of the following
    objectives using Ads
    Manager:
    • Promote a product catalog
    • Send people to your site
    • Increase conversions on your
    website
    2
    ​Step 2:
    ​Createan ad set and select
    the product set you would
    like
    to advertise.
    ​We recommend creating a broad
    set with 1,000 products.

    3
    ​Step 3:
    ​Set your daily budget.

    4
    ​Step 4:
    ​Choose ‘define a broad
    audience’ and refine with
    specific exclusions.

    To get started, we recommend excluding


    people who purchased in the last 10 days

    5
    Tips to get started with targeting

    01 ​02 ​03 ​04


    ​You may want to use ​Forbest performance, we ​During campaign set up, ​Toensure delivery, we do
    Custom Audiences to recommend using core do not exclude site not recommend using:
    exclude people, for instance targeting visitors to make sure • interest or connections
    customers already in your Facebook targeting to narrow your
    database. recommendation engine audience
    leverages website visitor • lookalike audiences
    data to optimize product
    recommendations for
    conversions.
    6
    ​Step 5:
    ​Chooseoptimize for
    conversion events to help
    maximize performance.

    7
    New

    Optimize your dynamic ads for purchase value

    ​Advertisersleveraging the Purchase event


    through the Facebook Pixel or SDK can
    access value optimization in Ads Manger.
    All you have to do is:

    1.Create a conversion or mobile app install campaign


    2.Optimize for Purchases
    3.Set your optimization type to Value

    Available for 1 day and 7 day click


    through attribution

    8
    ​Step 6:
    1. The remaining cards
    2. Choose multiple
    Select “add a cardproducts in a carousel
    with a fixed image at the
    ​Configureyour beginning” when using a narrow category
    populate with products
    from your catalog
    (e.g. dresses)
    ad template.
    ​Opt for copy that is
    relevant for first time
    visitors (e.g. 10% off
    When the campaign goes live
    your first order, free products will be personalized
    shipping).
    Use high quality based on Facebook's
    imagery in your catalog, recommendation engine
    at least 600x600, for best
    results
    9
    ​Step 7:
    Make adjustments as necessary to
    ​Publish your campaign. maintain performance and delivery.

    10

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