Professional Documents
Culture Documents
Boo To Wow
Boo To Wow
Customers are Customers are Customers are Customers are Customers are so
disappointed casually satisfied impressed with pleasantly
so furious about
with your brand with your brand, your brand, surprised by your
your brand that brand that they feel
, creating a invoking neither creating a
they launch compelled to
sense of positive nor sense of
negative launch positive
personal negative bias personal delight
advocacy frustration
advocacy