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AFFECTIVE TARGETS

ATTITUDE
CRISTY LIZA S. SABATER

Presenter
 AFFECTIVE

It is the emotions or feelings that one has

toward someone or something. Nevertheless,
attitudes, values, self concept, citizenship,
and other traits are usually considered to be
non-cognitive, include more than emotions or
feelings.
According to William James Popham (2003), the reasons why it is
important to assess affect are:

1. Educators should 2. Teachers should 3. Information

be interested in assess affect to regarding
assessing remind themselves students’ affect
affective variables that there’s more can help
because these to being a teachers teach
variables are successful teacher more effectively
excellent than helping on a day-to-day
predictors of students obtain basis.
students’ future high scores on
behavior. achievement tests.
 WHAT IS ATTITUDE?

A mental and neural state

of readiness, organized
through experience,
exerting a directive or
dynamic influence upon
the individual’s response
to all objects and
situations with which it is
related” (Allport 1935, p.
810).
ABC Component of Attitude
The cognitive component of
attitudes refers to the
beliefs, thoughts, and
attributes that we would
associate with an object. It
is the opinion or belief
segment of an attitude. It
COGNITIVE
refers to that part of
attitude which is related in
COMPONENT
general knowledge of a
person.
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 COMPONENTS OF ATTITUDE

Typically these come Someone might have The behavioral

to light in generalities the attitude that they attitude maybe- ‘I
or stereotypes, such love all babies because cannot wait to kiss
as ‘all babies are they are cute or that the baby’, or ‘we
cute’, ‘smoking is they hate smoking better keep those
because it is harmful smokers out of the
harmful to health’ to health. library, etc.
etc.

Cognitive Affective Behavioral

Component Component Component

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 It is related to the
statement which affects
another person.
 
It deals with feelings or AFFECTIVE
emotions that are brought
to the surface about DOMAIN
something, such as fear or
hate.

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 COMPONENTS OF ATTITUDE

Typically these come Someone might have The behavioral

to light in the attitude that they attitude maybe- ‘I
generalities or love all babies because cannot wait to kiss
stereotypes, such as they are cute or that the baby’, or ‘we
‘all babies are cute’, they hate smoking better keep those
‘smoking is harmful to because it is harmful smokers out of the
health’ etc. to health. library, etc.

Cognitive Affective Behavioral

Component Component Component

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 An attitude consists of
a person’s tendencies to
behave 'in a particular
way toward an object.
It refers to that part
of attitude which
BEHAVIORAL
reflects the intention of
a person in the short-
COMPONENT
run or long run
.
 

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 COMPONENTS OF ATTITUDE

Typically these come Someone might have The behavioral

to light in the attitude that they attitude maybe- ‘I
generalities or love all babies because cannot wait to kiss
stereotypes, such as they are cute or that the baby’, or ‘we
‘all babies are cute’, they hate smoking better keep those
‘smoking is harmful to because it is harmful smokers out of the
health’ etc. to health. library, etc.

Cognitive Affective Behavioral

Component Component Component

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ATTITUDE towards LEARNING
+ Positive attitude towards learning

A positive attitude lets you

relax, remember, focus and
absorb information as you
learn. You're ready to
welcome new experiences and
recognize many different
kinds of learning
opportunities. And when you
can see opportunities, hope
increases.
ATTITUDE towards LEARNING
- Negative attitude towards learning

A negative attitude limits

performance,
- saps motivation,
and inhibits learning.

Negative attitudes discourage,

limit, and even prevent learning,
positive change, and growth.
 • Infographic Style
ASSESING ATTITUDE
Appropriate targets for Inappropriate targets
assessing attitudes are include issues that go
aspects that are directly beyond school -- questions
related to the classroom about their home life,
and the content area. For religion, or personal self-
example, your goal may concepts. These issues are
be to determine if best left for parents,
students feel they benefit counselors, and
by working in a group; psychologists. If you're not
which subject area is their sure whether or not a
favorite; or if they enjoy specific question or domain
working on the is appropriate, ask your
computer.  principal before surveying
the students.
Importance of Affective Targets

A more positive environment fosters good student

engagement and learning than in a classroom with
negative climate (Fraser, 1994).

Motivation and involvement of students in learning

activities are affected by students’ attitude toward
learning, respect for others, and concern for other.
Thank You
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