KINGFISHER AIRLINES

GROUP 2

Jeya Bharathi S
Priyanka R
Priyanka S
Rasi R
Vino E
 INTRODUCTION
• Kingfisher Airlines was established in 2003.
• It was owned by the Bengaluru based United Breweries
• The airline started commercial operations on 9 May 2005
operating a flight from Mumbai to Delhi.
• It served over 55 cities on the Indian Subcontinent, as well as
offering scheduled international service
• Until December 2011, Kingfisher Airlines had the second largest
share in India's domestic air travel market.
SEVEN MARKETING MIX
 PRODUCT
•Kingfisher First and class(International and domestic routes)
•Kingfisher Red (Domestic routes) formerly known as Air
Deccan

•CORE
 PRICE
•Adapts premium pricing strategy
•Kingfisher Red- low fare price
 PLACE
•Kingfisher Airlines operated services to 80 destinations domestic as well as
international.
•International operations started on 3 September 2008, with a flight from Bangalore to
London.
•One of the reasons to acquire Air Deccan was to gain entry on to the international
circuit, by gaining advantage on Air Deccan`s eligibility to fly international.
• Tickets can be booked through
➢ Book in person
➢ Online
➢ India’s first “flybuysms” service
➢ Travel agents
 PROMOTION
•Showcasing themselves as "The new flying experience"
•Artful use of colours and print led to attract youth
•Sponsored cultural events, parties and celebrity endorsement
•Launched "Chill time offers"& "King card"
•Commitment to corporate and social issues
 PEOPLE
•People are more important (front line staffs)
•Kingfisher training academy to train service oriented
professionals
•Some employees are sent to US for training which
motivates them.
•On sales target achievement-one month bonus, incentives
provided
 PROCESS
● The process emphasis on the involvement of channels,
front line staff, travel agency offices, offices of the tour
operators .
● The services flow & reach to the ultimate users.
● The process begins at the time of reservation and goes
on to the confirmation of seats.
● By giving details of where to book and how to book they
help in providing quality services to the customers.
● They also offer concessions.
● Facilities at the airport, the baggage handling, flight
information, etc.
● All these procedures form a part of the total process
designed to deliver quality service at Kingfisher
Airlines.
 PHYSICAL EVIDENCE
In Flight :
•Seating configuration
•Entertainment facility
•Food facility
•Uniform of employees
•Interiors
On Ground :
•Booking offices
•Ticket counter
•Lounge
Others:
•Online bookings (Web pages)
 CONCLUSION
•In 2005 -2007 they have increased their services from 4 flights a day between
Delhi and Bangalore to 104 flights by introducing 17 aircrafts connecting 16
cities.

•In 2006 the airline achieved five star status and were popular among the
business class travellers.

• In 2009, it got the highest share in aviation market among all the airlines in
India by carrying more than 1 million passengers.
● Kingfisher airlines achieved success in gaining customer satisfaction by
offering great and comfortable flying experience to its passengers.
● However it shut down its operations by 2012 due to rise in operational cost,
economic slowdown, mismanagement and other factors.
THANK
YOU