Professional Documents
Culture Documents
Social Media Strategy: Free Version
Social Media Strategy: Free Version
FREE VERSION
The purpose of the document is to establish the overall social media strategy for (INSERT
COMPANY NAME).
Write 2-3 sentences explaining why you are using social media and how will that help you grow
your business. I have listed below a format, please tweak as needed.
Business Goal: X
Social Media Goal: X
KPIS: X
Targeting
Who Are We Looking
to Reach?
TARGET AUDIENCE
• Age Range: X
• Gender: X
INSERT
• Location: X
PICTURE
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•Additional Sections
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Platforms &
Content
Where Do We Reach
Our Audiences, and
With What Media?
PLATFORM & CONTENT
STRATEGY
Messaging
What Do We Say To Our
Audience?
MESSAGING
What are the key messages you will say to your audience, through your
social content?
AWARENESS
• Message Association: X
CONSIDERATION • Educational: X
• Social Proofing: X
In this section, you describe how you will use paid social media ads to help accelerate your progress
toward your business goals.
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Governance
What Are The Rules Of
The Road?
GOVERNANCE
How will you manage your social media community? Tell us a summary of your overall approach.
1.We will respond to social media comments that fall under the follow criteria:
• A
• B
• C
2.We will not respond to comments that are XXX
3.Our team will respond daily to users to provide a sense of responsiveness.
4.If there are issues raised by our social media community with our business and/or products, we will follow this escalation
process…(INSERT PROCESS)
Monitoring
How Do We Improve Our
Results Overtime?
MONITORING
WEEKLY: We will provide weekly reporting for all channels that include our primary KPIS:
•X
•X
•X
MONTHLY: Every month, we will do a deep dive that will include breakdowns of reporting into the following sections:
•By Channel
•Organic Vs. Paid
•Age/Gender
QUARTERLY: Every 3 months, we will evaluate the overall performance of our social media strategy and propose
changes based on our learnings.
Thank you!
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