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Case Analysis: Royal Beginnings Bridal and Formal: Presented By: Group 1, Sec B
Case Analysis: Royal Beginnings Bridal and Formal: Presented By: Group 1, Sec B
Team Members:
Nilay Nandekar
Shubham Kapoor
Mughalu Yeptho
Karthik Vagge
Company Background
Product range: Bridal Gown, Bridesmaid Gown, Prom Dresses, Bride’s Mother Gown,
Tuxedos, Accessories
Potential Annual Revenue: 300* $1629 (Avg expenditure on wedding attire and
Options:
i. Renegotiate terms with 15 existing suppliers
ii. Develop new suppliers like Clarisse, DaVinci, and Milano
Formals
Analysis and Solution
Recommendation:
Adrianna Papell, J.L. Johnsons, Jim’s Formal, Nedrebos are star suppliers
and should definitely be continued