Cutlery

মজার Cutlery
This is planet Earth
AND WE HAVE A PROBLEM HERE…
7.9 million tons of plastic waste in Bangladesh annually
“Cancer-causing” chemicals included in the plastic cutlery

increase the cancer risk for users
Brand Name and Logo
মজা
Cu র
tler
y
র Cutlery
মজা
Flavors:
Lemon Chocolate Carrot Regular
Ingredients: Wheat , Millet, Rice, Natural Flavors and Water, No

Preservatives needed
Edible Decomposable Nutritious

Venture
Incredible how it will reduce the usage of
plastic cutlery
Goal
Our vision is to reduce plastic
cutlery usage by replacing plastic
cutlery with the edible option
Objective
Universities and restaurants where plastic cutleries are being

used
PlaPcelace
University University
University Café
Take
Restaurant Away
Product
Business Size
Equipment and personnel
 Second hand equipment

 Hire labor from gabtoli and
savar
Production
 The mixing of ingredients and flavor and then kneading them to form
dough
 Place dough in plate and spoons making machine
 Then we will bake them in oven.
Plant
 We will use our office upper floor for production.
Machinery and Equipment
We will need simple machineries for production. Examples oven, spoon making
machine and plate making machine
Suppliers
 Farmers
 Wholesalers
Organization
Assessment of risk
Weakness of business
 Unknown product
 Less durability
 Costly than plastic
Contingency plan
 If we cannot achieve our expected sales then we will sale our patent to the market
Steel Cutlery
Melamine Cutlery
Plastic Cutlery
Strategy canvas model
High Price
Perceptual Map
STEEL
Non-Eco-friendly Eco-friendly
WOOD
PLASTIC
Low Price
PESTEL Analysis
POLITICAL FACTORS:
. THE CURRENT POLITICAL CONDITION OF BANGLADESH IS QUITE STABLE
. SPENT MILLIONS IN LAST FEW YEARS TO BUILD AND DEVELOP INFRASTRUCTURE
. THEY ARE ALSO QUITE HELPFUL TOWARDS NEW BUSINESS INITIATIVES.
. SO, LAUNCHING OUR PRODUCT EDIBLE CUTLERIES IN THE GIVEN SITUATION WILL BE
FAVORABLE FOR BUSINESS PERSPECTIVE.
Economic Factors:
. GDP GROWTH RATE OF BANGLADESH IS 8.1% IN 2019
. GROWTH RATE OF BANGLADESH IS 8.1% IN 2019
. GDP PER CAPITA INCOME IS ESTIMATED AS PER IMF DATA AT US$4,992 (PPP)
AND US$1,888 (NOMINAL)
. THE ECONOMIC NUMBERS HAVE DEVELOPED
. WE HAVE THE GREATER CHANCE TO BE SUCCESSFUL IN THIS MARKET
Social Factors:
. SOCIAL FACTORS HELP US TO UNDERSTAND WHAT INFLUENCE THE
CUSTOMERS AND THEIR MOTIVE.
. IF WE THINK FROM THE BANGLADESH PERSPECTIVE PEOPLE ARE STILL NOT

AWARE ABOUT THE CONCEPT OF EDIBLE CUTLERY
. WHICH CAN BE A PROBLEM FOR US TO GROW THE VENTURE. SINCE THE

CONCEPT IS NEW, WE NEED TO MAKE THEM UNDERSTAND ABOUT THE VALUE
OF THIS PRODUCT AND THIS THE WAY TO ENCOURAGE CUSTOMERS TO
PURCHASE.
Technological Factors
. WE ARE TRYING TO ADOPT TECHNOLOGY IN EVERY ASPECT WHICH WILL DEFINITELY
HELP US FOR SMOOTH BUSINESS OPERATION
. THE MACHINERIES WE WILL BE USING WILL HELP TO EFFICIENTLY MANUFACTURE OUR

PRODUCTS. THE TECHNOLOGY WILL ALSO HELP US TO PROMOTE OUR PRODUCT.
Environmental Factors:
. CLIMATE
. GLOBAL WARMING AFFECTS PLANTS, ANIMALS ARE LINKED WITH EXTREME WEATHER.
. EDIBLE CUTLERY IS AN ENVIRONMENT FRIENDLY PRODUCT SO THERE WILL BE LESS SUCH

FACTORS THAT WILL HARM THE ENVIRONMENT.
Legal Factors
. PRODUCT QUALITY, ENVIRONMENTAL ISSUES, LABOR RIGHTS LAWS WOULD BE AN ISSUE.
. THIS IS WHY WE MUST HAVE TO FOLLOW THE MANUFACTURING LAWS AND REGULATIONS
VERY PRECISELY.
. SINCE THE GOVERNMENT IS VERY STRICT ABOUT THE LAWS, SO VIOLATION OF THIS CAN
RESULT IN COMPLETE SHUTDOWN OF OUR BUSINESS.
Porter’s Five Forces
THREAT OF NEW ENTRANTS:
. WE ARE THE FIRST MOVERS IN THE MARKET
. OUR IDEA IS VERY LUCRATIVE
. POTENTIAL COMPETITORS MIGHT ENTER INTO THE MARKET WITH SAME PRODUCTS
AND WITH BIGGER BUDGET.
. SO, THREATS OF NEW ENTRANTS IS HIGH.
Threat of Substitutes:
. WE DO NOT HAVE ANY DIRECT COMPETITOR IN THE MARKET.
. BUT WE HAVE MANY INDIRECT COMPETITORS
. OUR PRODUCT CAN BE REPLACED BY PLASTIC CUTLERIES.
. THAT IS WHY WE HAVE HIGH THREAT OF SUBSTITUTES.
Bargaining Power of the
buyers
. THERE ARE MANY IN DIRECT COMPETITORS WHO MANUFACTURES PLASTIC ONE TIME USE
CUTLERIES .
. THERE IS ALSO A HIGH CHANCE FOR INCREASE IS POTENTIAL COMPETITORS
. THUS THE SWITCHING COST FOR CUSTOMERS IS VERY LOW.
. HENCE WE ARE TRYING TO PROVIDE THE BEST QUALITY PRODUCT TO OUR BUYERS AT
REASONABLE PRICE.
Bargaining Power of Suppliers:
. THE BASIC RAW MATERIALS ARE RICE, FLOUR GRAIN, FLAVORS.
. IN BANGLADESH HUGE NUMBER OF SUPPLIERS ARE AVAILABLE
. WE WILL HAVE HIGH POWER TO MAKE A GOOD DEAL OUT OF IT.
. THUS THE BARGAINING POWER OF SUPPLIERS IS LOW.
Competitive Rivalry:
. IN THE CURRENT CONDITION THERE IS NO DIRECT COMPETITION IN THE MARKET,
. NO ONE YET HAVE COME UP WITH THE INITIATIVE OF MAKING PRODUCTS LIKE EDIBLE
CUTLERY EXCEPT US
. IN THE INITIAL STAGE WE WILL NOT BE FACING ANY COMPETITIVE RIVALRY.
SWOT Matrix
Strengths Weaknesses
 Eco-Friendly  New products
 Unique Product  Promotion cost
 First mover  Production cost
 Bio-degradable  High training cost
Opportunities Threats
 Attract investors
 Demand uncertainty
 Quick recovery of investment
 Difficulties to sustain in the long run
 Sell globally
 Future political conflicts
 High chance to exploit and capture the market.
 Customer need and perception about the product may
change.
Promotion & Communication Strategy
Primary Medium Secondary Medium
B2C Sampling Social media hashtag, posters, loyalty

scheme, video, co-creation
campaign
Online Marketing
B2B Direct Selling
(Website, email, PPC)
Promotion & Communication Strategy
Primary Medium Secondary Medium
B2 Sampling Social media hashtag, posters, loyalty

C scheme, video, co-creation
campaign
Online Marketing
B2B Direct Selling
(Website, email, PPC)
Social Media Marketing
Online Video Marketing
Blog
 Number of online users creating and maintaining blogs
 Millions of daily dedicated users
Pricing
1. Chocolate 10tk 20tk
2. Strawberry 10tk 20tk
3. Ginger – Garlic 10tk 20tk
4. Black pepper 10tk 20tk
5. Carrot 10tk 20tk
50tk 100tk
Per unit total 50+100 150
Finance
Pro Forma Income Statement
33 Year 1 Year 2 Year 3 Total
Sales 5010000 6070000 6500000 17580000
(Cost of good sold) 3125000 3350000 4500000 6925000
Gross Profit 1885000 2720000 2000000 10655000

Expenses
Total Op. Expenses 575400 600000 625000 1800400
Net Income 1113160 1484000 1354375 3951535
Total Sale – 117200 Units
1st Year Turnover – Over 10 Lac
2nd Year Turnover – Over 14 Lac
3rd Year Turnover – Over 13 Lac
Net Income After 3 Years
Over 35Lacs Taka

Operational Plan
INGREDIENTS: MILLETS, RICE, WHEAT FLOUR & WATER

RAW MATERIAL SOURCING FROM : LOCAL MARKETS
• MANUFACTURING DONE IN EASTERN HOUSING

FACTORY
• HEAD OFFICE DEALS WITH- MARKETING, ACCOUNTING,

CAPITAL INVESTMENTS, INFORMATION TECHNOLOGY &
HUMAN RESOURCES

Flow of order of goods and services
 Sourcing raw materials

 Quality Control
 Finishes goods
 Retail Display
 Delivery & Distribution
Technology Utilization
• Online ordering process
• Machineries used- oven, spoon making machine, bowl making machine,

mixer & grinder
And of course ! We have registered it !
Sustainability and Ethics
ECO-FRIENDLY MONETARY SUSTAINABLE PRICE IS FREE RECYCABLE

RAW MATERIALS BENEFITS UNIVERSITY OF CHOICE: PACKAGING
CAMPUSES BUNDLE OR
SEPARATE
Sustainability and Ethics
B2C
FREE SAMPLING AND POSTERS LOYALTY SCHEME
CO-CREATION
B2B
ONLINE MARKETING COMMUNITY ECO-FRIENDLY INCREASE

ORIENTATED CREATION INSTITUTION TIPS REPUTATION
Branding
Enable Hygienic and environmentally friendly packaging
Entice Humorous slogan and brand name
Saving the environmental and reducing plastic

Enrich pollution by eating cutlery, sharing the same values

Cutlery

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মজার Cutlery

“Cancer-causing” chemicals included in the plastic cutlery

Lemon Chocolate Carrot Regular

Ingredients: Wheat , Millet, Rice, Natural Flavors and Water, No

Edible Decomposable Nutritious

Universities and restaurants where plastic cutleries are being

 Second hand equipment

. THE CURRENT POLITICAL CONDITION OF BANGLADESH IS QUITE STABLE

. SPENT MILLIONS IN LAST FEW YEARS TO BUILD AND DEVELOP INFRASTRUCTURE

. THEY ARE ALSO QUITE HELPFUL TOWARDS NEW BUSINESS INITIATIVES.

. GROWTH RATE OF BANGLADESH IS 8.1% IN 2019

. THE ECONOMIC NUMBERS HAVE DEVELOPED

. WE HAVE THE GREATER CHANCE TO BE SUCCESSFUL IN THIS MARKET

. IF WE THINK FROM THE BANGLADESH PERSPECTIVE PEOPLE ARE STILL NOT

. WHICH CAN BE A PROBLEM FOR US TO GROW THE VENTURE. SINCE THE

. THE MACHINERIES WE WILL BE USING WILL HELP TO EFFICIENTLY MANUFACTURE OUR

. EDIBLE CUTLERY IS AN ENVIRONMENT FRIENDLY PRODUCT SO THERE WILL BE LESS SUCH

. WE ARE THE FIRST MOVERS IN THE MARKET

. OUR IDEA IS VERY LUCRATIVE

. SO, THREATS OF NEW ENTRANTS IS HIGH.

. BUT WE HAVE MANY INDIRECT COMPETITORS

. OUR PRODUCT CAN BE REPLACED BY PLASTIC CUTLERIES.

. THAT IS WHY WE HAVE HIGH THREAT OF SUBSTITUTES.

. THERE IS ALSO A HIGH CHANCE FOR INCREASE IS POTENTIAL COMPETITORS

. THUS THE SWITCHING COST FOR CUSTOMERS IS VERY LOW.

. IN BANGLADESH HUGE NUMBER OF SUPPLIERS ARE AVAILABLE

. WE WILL HAVE HIGH POWER TO MAKE A GOOD DEAL OUT OF IT.

. THUS THE BARGAINING POWER OF SUPPLIERS IS LOW.

. IN THE INITIAL STAGE WE WILL NOT BE FACING ANY COMPETITIVE RIVALRY.

Primary Medium Secondary Medium

B2C Sampling Social media hashtag, posters, loyalty

Primary Medium Secondary Medium

B2 Sampling Social media hashtag, posters, loyalty

(Cost of good sold) 3125000 3350000 4500000 6925000

Gross Profit 1885000 2720000 2000000 10655000

Net Income 1113160 1484000 1354375 3951535

1st Year Turnover – Over 10 Lac

2nd Year Turnover – Over 14 Lac

Over 35Lacs Taka

• MANUFACTURING DONE IN EASTERN HOUSING

• HEAD OFFICE DEALS WITH- MARKETING, ACCOUNTING,

 Sourcing raw materials

• Machineries used- oven, spoon making machine, bowl making machine,

ECO-FRIENDLY MONETARY SUSTAINABLE PRICE IS FREE RECYCABLE

ONLINE MARKETING COMMUNITY ECO-FRIENDLY INCREASE

Enable Hygienic and environmentally friendly packaging

Entice Humorous slogan and brand name

Saving the environmental and reducing plastic

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