Source Description Implications

Variable details ( influence of the variable on your business: +ve means favorable, -ve
means unfavorable)
Mention either (+ve) or (–ve) and then briefly describe how it will affect
your business
Political P1. Current Political Stability P1.
P2. open/close economy P2:
P3: power group
Economical Ec1:GDP GR (current data) Ec1:
Ec2: PCI (current data) Ec2:
Ec3: Inflation Rate(current data) Ec3:
Ec4: Employment Rate(current data) Ec 4:
Ec5: Unemployment Rate (current Ec5:
data)
Social S1:Changes/ Current Lifestyle S1:
(regarding your product line) S2:
S2: Change/ Current Preferences
(regarding your product line)
S3: Changes/ Current Social Values/
Customs (regarding your product line)
S3: Changes in Demographic
Distribution (age/income/male vs
female workforce
Source Description Implications
Variable details ( influence of the variable on your business: +ve means
favorable, -ve means unfavorable)
Mention either (+ve) or (–ve) and then briefly describe
how it will affect your business
Technological T1. New Tech orientation/acceptance level T1:
(high/mid/low) T2:
T2: New available techs T3:
T3: Current Infrastructure Standard T4:
(roads/Internet) T5:
Legal L1:TAX/VAT (current data) L1:
L2: Interest Rate on loan (current data) L2:
L3: interest Rate on savings(current data) L3:
L4: Current Government L4:
Requirements(safety/competition/ regarding L5:
your product line
Environmental Ev1: Climate change/current Ev1:
Ev2: natural resources (regarding your product Ev2:
line) Ev3:
Ev4:
Ev3: Environmental Regulations Ev5: