Amul –TheTaste

of India
Content
About
Vision, Mission, Objective
Stakeholders
Board of Members
Area of Operation
Competition
Product
Presence
Information Technology
Cooperative Development
HR Practices
Exports
Financials
Procurement

2
About
• Founded by Tribhuvandas Patel in 1946
• Based at Anand, Gujarat.
• Indian Dairy Cooperative Society.
• Managed by The Gujarat Co-operative Milk Marketing
Federation Ltd.

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Vision
To provide more satisfaction to the farmers, their
customers, employees and distributors.

Mission
Dairy cooperatives of Gujarat turnover of Rs. 27000 cr. By
the year 2020.

Objective
Is to ensure that the maximum share of the consumer’s
rupee goes back to the mil producers.
Stakeholders
A Co-operative Of Three Million Farmers.

Regulatory Bodies
& Government

Market Professional Bodies

Employees Society

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Board of Directors 
As on 08 May, 2020

Shri Ramsingh Parmar (Chairman)

Shri Rajendra Singh Parmar (Vice Chairman)
Shri Amit Vyas (Managing Director)

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Area of Operations
Largest Indian Milk Producer

FMCG Segment of Milk and its derivatives, Beverage Range, Chocolates,

Mithai Mate, Happy Treat, Bakery Products, Amul Puffles, Mithai Range,
Roti Softener, Amul Sour Cream, Amul Cattle Feed
Focus Area of Amul:
Increasing the Supply of Milk
Organisational Alignment
Technology Initiatives
Product Diversification

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Competition
Focuses on Innovations and Commitment

Britannia Industries
Nestle Ltd
Mother Dairy
Local Dairies
Hindustan Unilever
Havmor
Vadilal
Baskin Robbins
Product
Vegetarian
Amul Milk, Bread Spreads, Cheese, Paneer, Dahi, Beverage
Range, Ice Cream, Ghee, Milk Powders, Chocolates, Mithai
Mate, Happy Treat, Amul PRO, Bakery Products, Amul
Puffles, Mithai Range, Roti Softener, Panchamrit, Amul Sour
Cream, Amul Cattle Feed

Presence
Global

White Revolution of India, 1964

80,000 Retail Outlets
5,000+ Distributors
65 Depots
40+ Countries
Most Forward Digital Brand of India
Information Technology
Keep up with the Competition

Monitoring and Coordination

Common Software
Amul – Automatic Milk Collection System

Cooperative Development
Milk Producers at Founding Stage

Milk Producer’s Satisfaction and Faith

Vision Mission Seminar
200 Programme during 2018-19
HR Practices
Frequent Interaction
Transparency, Openness, Leadership In Organization
Quick Adaptability With Emerging Competition
Checklist Method Of Job Appraisal

Exports
International Standards

U.S.A, NZ, Australia, Japan, Bangladesh, Singapore, Nepal,

Vietnam, Oman, HK, Saudi Arabia, Bahrain, Qatar, U.A.E,
Israel, Turkey, Taiwan, Zambia, Burundi, Afghanistan, Korea,
Dubai, Kuwait etc.
Financials
11.35% Increase

Particulars Amount
Annual Turnover (Rupees in Crore)
(Rupees in Crore)
8,000

6,966 Share Capital 765.75

7,000
6,256
6,000 5,700
Bank Overdraft (3,711.49)

4,825
5,000 Interest Paid (9,973.96)
4,142
4,000
Dividend Paid (964.88)
3,000

Grants/Subsidy 1,256.51
2,000

1,000
Contribution to Educational (3.00)
Funds
-
2014-15 2015-16 2016-17 2017-18 2018-19
Procurement
Daily Average Milk Procurement 33.34
kg/day
Annual Milk Procurement
(Corers Kgs.)
140

121.69
120
109.39

100
93.4
89.21

80
71.57

60

40

20

0
2014-15 2015-16 2016-17 2017-18 2018-19

62% Sold, 32% Utilised

Thank You