MasterCard – ePayment Promotion

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Content

 Objectives
 Actions
 Results
 Facts
 Conclusions

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Objectives

 To increase the usage of MasterCard & Maestro cards

o Increasing the processed volumes with MasterCard & Maestro cards
o Increasing the number of transactions with MasterCard & Maestro cards

 To encourage the online payments with MasterCard & Maestro cards

o Moving shoppers from offline to online (payment method)

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Actions

 The launch of a campaign aimed to offer a considerable discount when

paying online with MasterCard & Maestro cards
o Offering a discount right in the moment of buying, no future action required
o Selecting a period traditionally associated with (online) shopping: December 8th –
January 9th
o Selecting relevant online shops (transacted volumes, number of transactions,
awareness)
o Selecting relevant industries for online payment: eTail/ IT &C, tourism

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Results

 Comparare volume MasterCard/ Maestro/ Visa

o 8 noiembrie 2010 – 8 decembrie 2010 – grafic
o 8 decembrie 2010 – 8 ianuarie 2011 – grafic
o Domestic/ International – grafic

 Comparare numar de tranzactii MasterCard/ Maestro/ Visa

o 8 noiembrie 2010 – 8 decembrie 2010 – grafic
o 8 decembrie 2010 – 8 ianuarie 2011 – grafic
o Domestic/ International – grafic

 Comparare volume/ tranzactii MasterCard/ Maestro/ Visa in magazine

o F64 – grafic
o PC Garage – grafic
o Paravion – grafic

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Facts

o Exceeding the initial amount of the discount: 50.000 EUR 61.000 EUR
o Vendor’s testimonials: moving consumers from offline to online (payment method)
o Reversing the ROPO process – instead of reasearch online - purchase offline consumers
started to research offline - purchase offline [F64]
o Exceeding aspections interest from consumers – exceeding the vendors’ forecast and the
established amount of money for discounts [IT &C shops]
o Negative reactions from consumers when part of the online shops went out the
campaign [ePayment blog]
o Consumers applied for MasterCard & Maestro cards just to benefit out of this promotion
[vendors, ePayment blog]

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Conclusions

 Huge impact over MasterCard & Maestro cards usage

o Increasing the volumes processed with these cards
o Pozitive buzz for MasterCard & Maestro cards

 Pozitive buzz for online payment

o Moving shoppers from offline to online

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 Thank you!

Solutii integrate de comert electronic www.epayment.ro