THE 7 P ’s O F

A RK E T IN G M I X
M

ENTREPRENEURSHIP
MARKETING MIX
- Refers to the mode, means, or tool used by
the entrepreneur to position the product in
the target market segment to efficiently and
effectively deliver it to the consumers and to
convince them about the benefits that they
will derived in buying the product.
- Basically it is a designed marketing
program or strategy that will deliver the
value of your product to the target
consumers.
 Product

Positioning Place

7 P’s
Marketing
Packaging Mix Price

People Promotion
 What is a Product?
- an item or service or
experience offered for sale.
-Is a set of tangible and intangible
attributes, including packaging,
color, price, quality, and brand, plus
the services and reputation of the
seller.
JOLLIBEE FOOD PRODUCTS
 Place
- The process of moving
products from the producer to
the intended user.
- It is how your product is
bought and where it is bought.
- Refers to the place where the
target consumers are.
Note: this is thru combination of
distributors, wholesalers and retailers or
direct marketing.
 Grocery Store/Products

Sari-sari/Retail Store
 Price
- The value a producer will get in
exchange of a product/goods or
services.
- It is the monetary value of an
item or medium of exchange.

Note: it is based on research, law of

supply and demand, competition etc.
Price Tags
 Promotion
- Is the element in an
organization’s marketing mix that
serves to inform, persuade, and
remind the market of the
organization and/or it’s product.
- These describe all marketing
communication activities and includes
personal selling, sales promotion, public
relations, direct and digital marketing,
advertising and sponsorship.
1.
ADVERTISING
- The most common medium of
promoting a product or service is
through advertising in television
or radio commercials, print
advertisements like billboards,
magazines, telephone directories,
or newspapers, online advertising
and packaging ads.
- A paid promotional activity.
PUBLICIT
Y - Is another way of promoting the
product or service to the target
consumers through media
coverage. Members of media are
usually informed through a formal
statement or press release about a
particular event where the product
or service will be presented or
endorsed by some well-known
personalities.
 PERSONAL
SELLING
- Involves a salesperson who has
personal and direct contact with
the prospective consumers.
- The salesperson is in a
competitive position to influence
the consumers to buy the product
(sales talk).

Examples: Life and health insurance, AVON,

SALES
PROMOTION
- Aims to influence the target
consumers to buy the product of
avail the service now and not
tomorrow. This strategy involves
giving incentives to consumers so
they will acquire the product or
service.
- Thru discounts, coupons, cash
rewards, gift certificates
DIRECT
MARKETING
- Promoting a product or service
through direct marketing is
undertaken through the internet.
The entrepreneur starts by building a
consumer database, performs a one-
on-one approach in building
consumer relationship, and sells the
product online. This is convenient
both for the entrepreneur and the
 People
- They are the one who deliver the
product, who provide services and
maintain transactional marketing
of the company or organization.
They are the work force.
- They are also the customers who
buys the products and services.
Note: They are well trained and knowledgeable
of the products and services to offer in the
market to meet customer satisfaction.
 Packaging
- The wrapping material around a
consumer item that serves to
contain, identify, describe, protect,
display, promote and otherwise
make a product marketable and
make it clean.
- It should have a label (brand name
and other details about the product),
opening, size and durability.
Balutin Mo Ako!!!
Positioning
- Refers to the consumer’s
perception of the brand or product
in relation to competing brands or
products.
- Refers to the process of
establishing the image or identity of
a brand or product so that consumer
perceive it in a certain way.
Activity Time:
• Group yourselves into seven (7) groups. Pick
or choose a product from the old magazines.
• Describe it base on the 7 P’s of Marketing
Mix.
• Cut and paste it in a bond paper. Make it
creatively.
• You will present and explain your work.
• You can research thru internet for the
information of the chosen product.
• You may used coloring materials and write the
member’s name at ¼ sheet of paper.
 Rubrics:

Content = 50%
Creativity = 25%
Presentation/Explanation = 25%
_____
100%
References:
•https://economictimes.indiatimes.com/definition/product
•Stanton, Etzel and Walker, Fundamentals of Marketing
•www.cheverism.com/place-four-ps-marketing-mix/
•Grocerystore/gustotv.com
•Pinoysarisaristoreowner/wheninmanila.com
•https://businessjargons.com/pricing-in-marketing.html/
•https://economictimes.indiatimes.com/definition/pricing-strategies
•www.dreamstime.com/stock-photograph-price-tags-sample-prices-words-i
mage34169822
•www.entrepreneur.com/encyclopedia/packaging
•www.marketingteacher.com/people-marketing-mix/
•https://strategiccfo.com/market-positioning/
•www.rappler.com/business/165545-jollibee-mcdonalds-contractualization-
issues-philippines