Why Research is Essential for Businesses?

“What it is and why it matters”

Business Research-
A key element of competitive advantage
Why Business Research ?
1 2 3 4,5

5
7

1. JAMES SUROWIECKI  WHERE NOKIA WENT WRONG, HTTP://WWW.NEWYORKER.COM/BUSINESS/CURRENCY/WHERE-NOKIA-WENT-WRONG, SEP 2013

2. Quy Huy, INSEAD Professor of Strategy and Timo Vuori, Assistant Professor of Strategy, Aalto University | September 22, 2015
http://knowledge.insead.edu/strategy/who-killed-nokia-nokia-did-4268#v0r5K39gyx3G5hsw.99
3. Prasad S. N. Case Study: Labour Unrest at Manesar Plant of Maruti Suzuki in 2012, A Perspective
4. http://www.business-standard.com/article/companies/kingfisher-flies-into-more-crisis-112021900044_1.html
8. https://en.wikipedia.org/wiki/History_of_Kingfisher_Airlines
5. http://www.ajclassifieds.net/online-classifieds-success-story-olx-classifieds/
6. http://www.letsintern.com/blog/the-olacabs-story/

7. successstory.com/companies/flipkart flipkart success story

Haath Gadi

 1 store
 1 market
 1 item category
Wal-Mart

 Worldwide 9000 plus stores

 10k to 100k SKUs every stores
 1m transaction every hour
Why Business Research ?

 Developing Economy
 Information needed to make better, smarter, real time fact decisions
 Investment in research gives distinct advantage over competitors
 Data analytics can be used to understand consumer behavior, for segmentation and to
develop the right offer for the right customer
Business Research
What is it ?
 The Big Questions

What is

ACTION
What Why? What will
Happened? Happen? happening?
Reporting Analysis Prediction Operationalize
Data from within and outside,
structured and unstructured,
machine data,
online and mobile data,
social media used
Statistical Tools
SPSS, SAS, MATLAB,
Statitca, Salford sys., Inferences
Angoss, Kxen
R Programming

Data Collection Data Analysis Decision Making

Scope of Business Research in Management
Industry & Management FMCG BFSI Telecom

Hotels Retails Health Care

Functions
Research,
Leads to Smarter Business Moves
 Movie rental Petrol Pumps Restaurants

Travelers Banks Agriculture

 Knowing Customer Behavior Better to do segmentation and offer right products

 Credit risk appraisal, investment analysis
 Crowd Management
Exploitation of data
Understanding Business Better
 Study of buying behavior
Study of profitable customer

Improving Customer Experience

Player Pricing and Valuation 1

1. Siddhartha K. Rastogi Satish Y. Deodhar, 2009, Player Pricing and Valuation of Cricketing Attributes:
Exploring the IPL Twenty-Twenty Vision IIM A W.P. No. 2009-01-02 ,
59 million active customers
More than 42 terabytes of data

100 million videos watched per day

65,000 videos added each day
60% of all videos watched online
At least 45 terabytes of videos

Source: statista.com/statistics
Data Driven Companies

171 Cr of Members

100 Cr of Members

45 Cr of Professional Members

31 Cr of Professional Members

Source: statista.com/statistics
Research 4
Future Decision vs Immediate Decisions
Will Amazon Kill FedEx?
For UPS and FedEx, Amazon’s been great for
business. Now it’s taking business away from
them.
@ Bloomberg Businessweek 31st Aug 2106
Business Intelligence and Business Analytics
-Current trends in research
Data Driven TV Show – a Aamir Khan Production
Pvt. Ltd. and Persistent Ltd.’s- Success Story

http://content.persistent.com/Satyamev_Jayate/Case_study.html
Business Intelligence Business Analytics
Business Analytics

Descriptive Predictive Prescriptive

 Observe  Predict  Influence
 Less gravity of statistic  Quality of statistic  High quality of statistic
 It’s about Past  It’s about Future
Thank you

Iftekhar khan
9422265895 iftekhar2000@gmail.com

@iftekhar2000 iftekhar2000 https://in.linkedin.com/pub/iftekhar-khan/26/289/a9

 References
1. JAMES SUROWIECK  WHERE NOKIA WENT WRONG, HTTP://WWW.NEWYORKER.COM/BUSINESS/CURRENCY/WHERE-NOKIA-WENT-WRONG, SEP
2013

2. Quy Huy, INSEAD Professor of Strategy and Timo Vuori, Assistant Professor of Strategy, Aalto University | Sep, 2015,
http://knowledge.insead.edu/strategy/who-killed-nokia-nokia-did-4268#v0r5K39gyx3G5hsw.99

3. Prasad S. N. Case Study: Labour Unrest at Manesar Plant of Maruti Suzuki in 2012, A Perspective

4. http://www.business-standard.com/article/companies/kingfisher-flies-into-more-crisis-112021900044_1.html

5. http://www.ajclassifieds.net/online-classifieds-success-story-olx-classifieds/

6. http://www.letsintern.com/blog/the-olacabs-story/

7. successstory.com/companies/flipkart flipkart success story

8. https://en.wikipedia.org/wiki/History_of_Kingfisher_Airlines

9. Devin Leonard, Will Amazon Kill FedEx? For UPS and FedEx, Amazon’s been great for business. Now it’s taking business away from them. August
31, 2016 Photographs by Jake Stengel for Bloomberg Businessweek

10. Mark Saunders, Philip Lewis and Adrian Thornhill, Research methods for business students, 2006.

11. http://www.statista.com/#

12. Siddhartha K. Rastogi Satish Y. Deodhar, 2009, Player Pricing and Valuation of Cricketing Attributes: Exploring the IPL Twenty-Twenty Vision IIM
A W.P. No. 2009-01-02 ,

13. http://content.persistent.com/Satyamev_Jayate/Case_study.html