VUCA(Volatility, Uncertainty,

Complexity and Ambiguity)

VUCA
VUCA STRATEGIES
 Vodafone
• During the slowdown, Vodafone invested in
refreshing its shops and changed the shop
formula to a far more open and attractive
environment. As part of defence, company
did not reduce marketing spends
 Vodafone
• During slowdown Vodafone has kept investing
on infrastructure and in brand-building
despite consumer growth levelling and also
focused on customer retention.
 Tata Motors
• Innovation and experimentation is key,
companies constantly look at new product
innovations.
 Tata Motors
• Tata Motors Launched its successfully small
commercial vehicles business. Ace a small
truck of 0.75 tonne was a new concept for
India.
 Tata Motors
• The company had foreseen that small
transporters and businessmen would want
something like a truck, but in a smaller size.
After Ace was launched, many other vehicle
manufacturers followed suit.
 Tata Motors
• Always be ready to experiment things.
• Tata Motors collaborated and formed
network with other firms. In today’s time, no
company can do things on its own. You have
to be interconnected with other firms.
 Tata Motors
• Not depending on single plant(Pune).
Established plants in Pantnagar(UP),
Dharwar(Karnataka)Sananad(Gujarat). It has
become very polycentric, using suppliers from
different locations and networking .
 Cadbury India

• Cadbury India considered selective bets and

investments during slowdown.
• It reduced costs and increase productivity. 
 Cadbury India

• Cadbury India Ltd also focused on core

strengths, new products and make prioritized
and future-oriented investments during a
slowdown.
 Cadbury India

• Cadbury India launched Tang, a drink mix, and

Oreo cookies in India when the global
economy was reeling under the effects of the
financial meltdown.
 Cadbury India

Communicating with major stakeholders is very

important during a slowdown.