Professional Documents
Culture Documents
Economics of Indian Medical Tourism
Economics of Indian Medical Tourism
Economics of Indian Medical Tourism
MEDICAL TOURISM
Dental Surgery
Is it a new concept ? - No
Dates back > thousands of years.
Greek pilgrims travelled in Saronic Gulf
called Epidauria, sanctuary of the healing
god Asclepius
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Economics of tourism
Tourism third largest net earner of foreign
exchange
India’s share in International Tourist arrival –
2002 - 0.34 percent
2005 - 0.49 percent – total 3.92 million
The World Travel Tourism Council - “India as
one of the foremost growth centre in the world in
coming&yrs”.
Travel Tourism sector creates more jobs per
million rupees of investment plan, than any other
sector of the economy.
4
Can we have similar Map for Medical
Tourism for India ?
5
India has world class corporate hospitals and
excellent treatment Centres in the world.
Hospital infrastructure & technology on par with
USA, UK & other European countries
No waiting period
Success rate – India -- 98.7%
-- US – 97.5%
Immediate attention / treatment / surgery
Best Nursing Care with compassion
Language no barrier – English speaking staff
8
Confederation of Indian Industry (C II) sponsored Mc
Kinsey & Co. study.–“Healthcare in India : The Road
Ahead” report:-
11
$ 17 billion Indian Healthcare Industry contributes
about 4% -5% of GDP. It is expected to grow @ 13%
annually in next 5 yrs.
12
Anatomy of Medical Value Travel – (Eonomic
Potential)
Travel tourism
+
pleasure, physical & mental relaxation
+
value addition of medical
treatment at lowest cost
Medical Tourism
13
Advantage India
Unique medical value services to foreign
patients that supersedes the competition :
Yoga
Meditation /Spiritualism
Ayurveda healing
No
There are almost 50 million Americans with
no health insurance
Canada - > 700000 patients waiting for
procedures/surgery for > 6 months- 1yr
It can have a very positive impact on tourism
industry in India for hospital & allied healthcare
industry who position themselves in the right
direction .
17
18
Planning Commission Report -
Cosmetic Surgery
India Thailand US Singapore
$ 2000 $ 35,00 $ 10,000 -
Spinal Fusion
$ 5500 $ 7000 $ 62,000 $ 9000
20
Need of the hour :
INDIA NEEDS PROACTIVE GLOBAL MEDICAL
TOURISM MARKETING STRATEGIES
21
Marketing strategies to maximize
economic potential
Aggressive marketing & awareness programs
globally
Publish details of Indian Corporate Hospitals with
core competencies – eg Cardiac Surgery – J R
Surgery, IVF, Cosmetic Surgery, Dental Surgery
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