CASE STUDY

PROCTER AND GAMBLE COLLABORATION

WITH CISCO TELEPRESENCE
PROCTER & GAMBLE (P & G)
• Procter & Gamble (P & G) is the largest manufacturer of consumer products
• One of the top 10 largest companies by market capitalization
• Founded in 1837, headquartered in Cincinnati , Ohio by William Procter and James
Gamble
• Mainstay in American business for over 150 yrs.
• Known for Successful brands, introducing new products and maintaining popularity
• Pampers, Tide, Bounty, Folgers, Pringles Charmin, Swiffer, Crest , food, beverages and
many more
• $66.8 billion in sales and $14.8 billion profit by 2018
BUSINESS OPERATIONS
Three main units -
• Beauty care
• House hold care
• Health and well being

Others -
• Baby care
• Pet care
• Grooming segment
BUSINESS GOALS
Three main focuses –
• Maintaining popularity of existing product
• Developing new related products
• Innovating and introducing new products from
scratch
MARKET COMPETITORS
• Unilever is the most remarkable competitors
 CHALLENGES

Staying Connected
• Critical to fostering innovation and market success
• Borderless network.
Simplifying Collaboration
• Updating traditional communication methods to new and

advanced ones.
• Poor audio quality and low video resolution resulted in low

adoption and utilization of the videoconferencing rooms.

 Implementation Complexity

• Innovative ways to improve video communication

• Major obstacles: complexity and network readiness

• Need for extensive preparation to help ensure optimized, low-latency

connectivity to all locations

 SOLUTIONS

• Implementation of Cisco Tele-Presence solution.

• Cisco Tele- Presence Solution is a virtual meeting
solution that creates unique “in person” experience.
• Use of Cisco service for planning, design,
implementing and remote management.
• Use of Cisco business video system, including Cisco
Tele-Presence.
RESULTS

Empowered Global Collaboration

• Connections between employees, partners, customers, and
suppliers have improved.
• P&G has avoided thousands of flights and saved millions of dollars in
travel costs.
• Reduce decision-making time from days to minutes.
Simplified Communication and Collaboration
• Studio usage reached more than 80-percent utilization in some
locations.
• Approval rating of the new technology was a 9 out of 10.

Improved Access to Innovators

• Online portal for open innovation, where anyone, anywhere, can
submit their innovation ideas.
Reliable High Performance
• High availability and reliability are inherent in the Cisco Tele
Presence technology.
• The Cisco Tele Presence Optimization Service continues to analyze
and engineer the network.

Retaining Control and Quality

• By leveraging Cisco’s expertise, P&G retains control of the network,
enabling the company to stay focused on business.
Solid Return on Investment

• Achieved $4 in benefits for every dollar spent on Video

Collaboration Studios.
• Avoided the cumulative costs of establishing training, and
equipping its own management staff.
• Increases employee productivity
• Strengthen relationships with customers and suppliers
 NEXT STEPS

• Cisco with P &G delivering Quality of collaboration.

• “ We have seen a dramatic change in terms of what we have
been able to deliver and I think that only gives us a glimpse of
what is possible” ( p & g vice president of external strategic
alliance)
RECOMMENDATIONS

• Cloud computing to save documents and files.

• Big data Manipulation to gain and analyze customer
feedbacks.
• Expand e commerce operations.