QUOKKA

NOTEBOOKS
SWOT ANALYSIS
Group 9
Quokka Notebooks was founded in
2019 by Juan David Henao and
Catalina Dorado, two university
students.

Their main purpose is to sell

affordable notebooks with appealing
designs which fulfill all your
requirements.

They sell notebooks of different

sizes and amount of subjects, and
you can choose the type of paper
you prefer.
 STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS
 STRENGTHS
1. Quokka is a 100% Colombian business that promotes
local production.
2. Innovative ideas such as notebook personalization are
offered to customers.
3. Quokka has a web page where you can buy your
notebooks. There’s no need to leave your house to get
them.
4. New collections are launched every 6 months so that
customers have different options every time they need to
buy notebooks.
 WEAKNESSES
1. Quokka does not have much experience as it has only
been in the market for a year.
2. Due to the lack of workers, production takes a lot of time.
3. As it is a new business, they don’t have the most suitable
facilities for the notebook production.
4. Sometimes, people prefer to buy their notebooks at a
physical store and Quokka only has an online store.
 OPPORTUNITIES
OPPORTUNITIES
1. One of the founders is part of their target market, so
Quokka knows how to offer a different experience when it
comes to buying notebooks, thinking about the
preferences of its main audience which are girls.
2. There’s a growing interest in supporting small, local
entrepreneurships.
3. Founders are really familiar with social media, so they
can use the rise of it to expand their market.
4. There are many business that produce parts needed to
assemble a notebook so it's easy to find suppliers, which
make the process of making the notebooks easier.
 THREATS
1. Quokka competes against big companies such as Hojas,
Norma and Scribe that have a greater experience and
fixed customers.
2. There are emerging new ways of taking notes such as
tablets.
3. People are being more aware of their impact in the
environment so they are seeking for eco-friendly
products.