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Dabur India LTD.: Presented By: Deepak Section - A ROLL NO. - 2379
Dabur India LTD.: Presented By: Deepak Section - A ROLL NO. - 2379
Presented by:
DEEPAK
B.COM IInd Year
SECTION – A
ROLL NO. - 2379
Company Profile
1884:Birth of Dabur
1972:The company shifts base to delhi from Kolkata
1986:Registered as Public Limited Company
1994:Listed in BSE
1998:Professional team inducted to run the company
2000: Crosses Rs 1000 crore turnover
2003:Pharma company de-merged to focus on core
FMCG business
2004:profit exceeds Rs 100 crore.
2005:acquires Balara strengthning oral care &
provided entry into Home care segments
2006:Dabur figures in top 10 great places to work
2007:dabur ranks Asia’s best under a billion
enterprises by forbes
2008:acquires Fem Care Pharma entering the
mainstream skin care segment
2009:strong growth momentum continued inspite of
economic downturn. 2009 - Dabur Red Toothpaste
joins 'Billion Rupee Brands' club
Dabur Red Toothpaste becomes the Dabur's ninth
Billion Rupee brand. Dabur Red Toothpaste crosses
the billion rupee turnover mark within five years of
its launch.
2010:
Dabur stock ranked 14th in Value 100 list, a ranking of
attractively-priced stocks of firms with real earnings.
Dabur Amla Hair Oil & Réal voted as Most Loved FMCG
FMCG Company.
Dabur Uveda ranked amongst most successful brands
launched in 2009 Brand Derby.
TEN YEAR HIGHLIGHTS
Continued..
Sales Figure
Year Sales(in crores)
2000 9822
2001 1000
2002 1200
2003 1285
2004 1236
2005 1417
2006 1757
2007 2080
2008 2396
2009 2834
2010 3417
Net Profit Figures
Year Net Profit(in crores)
2001 78
2002 64
2003 85
2004 107
2005 156
2006 214
2007 282
2008 333
2009 391
2010 501
Performance Growth(2009-2010)
2009(in 2010(in % change
millions) millions)
Total Income 2830 3389.72 19.73%
Political
Stable political government.
Restrictions in import policies.
Rise in customs duty on petrol & diesel.
Partial withdrawal of stimulus packages.
Economical
Growth in GDP
Inflation rate
Increase in disposable income.
Indian FMCG Recorded 16% Sales Growth in Last
Fiscal.
The FMCG sector is the 4th largest sector of Indian
economy with market size of more than 60,000 crore.
Social
Rising
rural India.
Consumerism.
Demography.
Technological
Volatility
Research and development intensity
Information technology
SWOT Analysis:
STRENGTHS:
Century Old Company and 125 years of experience.
Established Brand
Ayurvedic/ herbal Product line
Leader in Herbal Digestives where the product has
90% of the market share.
Innovativeness in Promotions.
More than 5000 distributors and over 2.8 million
retail outlets all over india.
Monopoly status in multiple product categories.
WEAKNESS:
Foreign products
Kerela-Hub of ayurveda
Thank You