YOU HAVE A VERY

INNOVATIVE WAY TO TREAT

A OREO BISCUIT, WHY??
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@ YASEEN AKBAR
 LICK

DUNK

@ YASEEN AKBAR NEXT

 THE BRAND HAS CREATED A SACRED CONSUMPTION RITUAL

REINFORCED BY CATCHY ADV JINGLES AND CLEVER MARKETING

STRATEGY .THEY LEVERAGED A SIMPLE, INHERENT BEHAVIOUR

‘Twist, Lick, Dunk

THEY RECOGNISED IN THEIR CUSTOMERS AND MADE IT INTO A

MEMORABLE RITUAL KNOWN BY ALL KIDS.

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@ YASEEN AKBAR
 WHAT ARE THE SIX ATTRBUTES OF
BRAND RITUALS?

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@ YASEEN AKBAR
 Attribute 1
It should continue a
behaviour that already
exists, not be one that is
forced on Brand.

Ritual is about the people

who do it, not the brand
itself
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@ YASEEN AKBAR
 Attribute 2

it should be consistent –
because otherwise of
course it cannot be
repeated

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@ YASEEN AKBAR
 Attribute 3

It should be specific – as
in directly associated with
that brand

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@ YASEEN AKBAR
 Attribute 4
It should be relevant –
it needs to make sense to
people, regardless of
whether it is necessary or
not

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@ YASEEN AKBAR
 Attribute 5
It needs to easy –

because difficulty acts

as an effective barrier

to entry

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@ YASEEN AKBAR
 Attribute 6
It needs to be
sharable – in order for
that to happen, the
ritual itself must be
visible,
Understandable and
Replicable.

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@ YASEEN AKBAR
 MARKETERS KNOW THE
POWER OF RITUALS IN
OUR LIVES AND THEY USE
THIS POWER TO CREATE
BRAND RITUALS

THAT’S IT!!

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@ YASEEN AKBAR
Hello! This is Yaseen Akbar, a marketing enthusiast
who’s working better to understand how neutral activity
motivates and shapes Human behavior.

Thank you
for reading !!

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