PRESENTATION ABOUT

Nika zaqroshvili
Giorgi giorgadze
Ilia ghviniashvili
THE MAIN MESSAGE OF THE PRODUCT

• You start a business.

• Creating your products.
• Designing creative and effective packaging.
• Start selling them.
THE TYPES OF
PRODUCT
PACKAGING

Smart packaging is the key

point for the successful
company.

Intelligent packaging : packaging that offers an additional benefit that goes

beyond the mere packaging task.
Active Packaging: Interacts with the package contents to alter its condition,
especially to extend freshness or shelf life.
Connected Packaging: Allows consumers to interact with a product through a code
on the package that can be activated with a mobile device.
TOP BENEFITS OF
SMART PACKAGING IN
THE PACKAGING
INDUSTRY:

Stay relevant: Smart

packaging results in better
customer interface.

Empowering customers:
The smart codes.

Quality control: Enhancing

the shelf-life of the products
GOOD EXAMPLE OF
SMART PACKAGING:
This is a great example how
Coca-Cola cares for it’s
customers and we can see that
company has evolved product
packagings year to year.

“We need a bottle that everyone

recognises even when only touching
it in the dark,” was the brief given
back then to the Roots Glass
Company in Indian
 ANOTHER
EXAMPLE OF
MCDONALD’S.

Say goodbye to McDonald's iconic

fry box packaging -- for now --
because the McDonald's World
Cup App relies on new soccer
packaging to perform.
THERE IS FUNNY AND
USELESS
PACKAGINGS TOO
 FINALLY, THE MAIN REASONS
WHY PRODUCT PACKAGING
MATTERS..

• Ship your products in custom packaging

• Match your packaging to your advertising campaigns
• Create event or holiday themed packaging strategies
• Promote your social media presence
• Include custom inserts and gifts