Core Competences

Core competence: An important

business capability that gives a
firm competitive advantage.
 To be of commercial and profitable
benefit to a business, a core
competence should:
■ provide recognisable benefits to
consumers
■ not be easy for other firms to copy, e.g.
a patented design
■ be applicable to a range of different
products and markets.
 What Business Should Do
Focus on Core Competencies

Outsource Non – Core Activities