International Journey

Company Profile
2

TAN is a Bangladeshi originated

leather crafts based SME lead by
National Award recipient
Entrepreneur Ms. Tania Wahab .
Company Profile Cont..
3
Innovation : Organic product
Vegetable color on leather

Men Belt , Wallet

•Inception 2016
Women Bag, Lipstick case , Ornaments ,
•Business Entity type: SME Proprietorship Purse
•Number of employee: 30 Regular (30 Part Kids Bag
time) Other Key ring, Photo frame , Shopping
• Current sales Model : Retail shop and bag , Tissue Box , Travel
online portal Organizer
CORE VALUE

Ancient canvas of leather +

employing
contemporary fashion designers
from around
the world +environment friendly =
timeless artifacts.
CORE VALUE
 6
Product Decisions: Product design Packaging & Labeling
Product lines and mixes Product differentiation
Segmentation, Targeting, Positioning Advertisements Events and sponsorship Trade fairs
Publicity Direct marketing Public relation In- store
promotion Personal selling
1. Our strategy should be " maximizing current profit"2.
Cost plus + competitive pricing3. We will choose currency,
strategies for inflation & fluctuating currency

Distribution: Physical Dimension: Transportation,

warehouse, material handling, inventory management We
will use indirect channel. We will use selective coverage
strategy Selected metropolitan market i.e Orchard road,
vivo city, jurong west, clementi ave Distributor selection ie
NTUC FAIR PRICE.

Presentation Title Here

BRAND PROMISE
Artistic Excellence
 7 Parameters
Style & Design Performance

01 05

Conformance Quality Serviceability

02 06

Durability Features

03 07

Reliability
04
Target Market

High Net Worth Individuals: HNWI

18.1 Mn in 2017
Growing @10% YoY
 Pricing

Affordable Luxury
Average Price: $100-$500
DIRECT
MAIL
FASHION SHOW

PARIS LONDON DUBAI Singapore MUMBAI

Press Conference

DHAKA

SINGAPOR
E
THINK-FEEL-DO
 Exclusive
Think
Design
 Premium
Feel Quality
 Aristocratic
 Classy
 Fashion Forward
Do
 Flaunt in TAN
Thank You!
Any Questions?