Scribd Logo
Upload

Welcome to Scribd!

  • 9 views

    Phase 3 (Marina, Yosra, Sadek) Group B Deadline:1/6: From Internet: Disputes 2:42

    Uploaded by

    Mohamed Ahmed
    This document provides an overview of key factors to consider when analyzing a potential country for market entry or trade. It identifies high or medium importance factors such as entry barriers, trade barriers, protectionism, population, competitors, unions, political environment, economic environment, social environment, technology environment, legislation, forms of government, and geography. It also outlines a process with multiple phases for developing a country profile, company profile, product profile, and determining segmentation, targeting, positioning, and the marketing mix of product, price, promotion, and place.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Phase 3 (Marina, Yosra, Sadek) Group B Deadline:1/6: From Internet: Disputes 2:42

    Uploaded by

    Mohamed Ahmed
    9 views1 page
    This document provides an overview of key factors to consider when analyzing a potential country for market entry or trade. It identifies high or medium importance factors such as entry barriers, trade barriers, protectionism, population, competitors, unions, political environment, economic environment, social environment, technology environment, legislation, forms of government, and geography. It also outlines a process with multiple phases for developing a country profile, company profile, product profile, and determining segmentation, targeting, positioning, and the marketing mix of product, price, promotion, and place.

    Original Description:

    Original Title

    Poster

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document provides an overview of key factors to consider when analyzing a potential country for market entry or trade. It identifies high or medium importance factors such as entry barriers, trade barriers, protectionism, population, competitors, unions, political environment, economic environment, social environment, technology environment, legislation, forms of government, and geography. It also outlines a process with multiple phases for developing a country profile, company profile, product profile, and determining segmentation, targeting, positioning, and the marketing mix of product, price, promotion, and place.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    9 views1 page

    Phase 3 (Marina, Yosra, Sadek) Group B Deadline:1/6: From Internet: Disputes 2:42

    Uploaded by

    Mohamed Ahmed
    This document provides an overview of key factors to consider when analyzing a potential country for market entry or trade. It identifies high or medium importance factors such as entry barriers, trade barriers, protectionism, population, competitors, unions, political environment, economic environment, social environment, technology environment, legislation, forms of government, and geography. It also outlines a process with multiple phases for developing a country profile, company profile, product profile, and determining segmentation, targeting, positioning, and the marketing mix of product, price, promotion, and place.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 1

    Country profile Segmentation

    • Entry barriers A.H.


    • Trade Barriers and Tariff or non Tariff A.H.
    • Protectionism A.H.
    Target Marketing
    • Population M.H. Middle man
    • Competitors S.A. or ??
    • Unions…. A.H.
    • PESTEL M.A.
    • Political Consumer Attributes
    • Economical
    • Social Phase 3(Marina, Yosra, Sadek)
    •
    •
    Technology
    Environment Differentiation
    Group B
    • Legislation Deadline:1/6
    • Bribery… S.A.
    • Forms of government M.H. Positioning
    • Geography M.H.

    Phase 1
    Deadline: 30/5 Value proposition

    Product

    Company profile
    Price
    • Take care of customs and taxes to allow for
    Phase 2(Samar, Hanafi, Ahmed) enough profit margin
    • Do not price before the first three parts
    Group A Promotion
    Deadline:1/6
    Product profile From internet: disputes
    Place
    Trade Route

    You might also like