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    American International University of Bangladesh

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    Rashiqul Islam Rijve
    This document outlines the business plan for Escapade, a startup offering adventure experiences like paragliding, bungee jumping, and scuba diving. It includes sections on financial strategy, product development, segmentation/targeting/positioning, marketing mix, HR strategy, and conclusion. The financial strategy details a total investment of 25 lacs from members and a 10 lac bank loan. The product development section discusses factors to consider like new technologies, contingencies, and natural disasters. Target customers are youth aged 18-30 from middle and higher income brackets.

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    American International University of Bangladesh

    Uploaded by

    Rashiqul Islam Rijve
    12 views14 pages
    This document outlines the business plan for Escapade, a startup offering adventure experiences like paragliding, bungee jumping, and scuba diving. It includes sections on financial strategy, product development, segmentation/targeting/positioning, marketing mix, HR strategy, and conclusion. The financial strategy details a total investment of 25 lacs from members and a 10 lac bank loan. The product development section discusses factors to consider like new technologies, contingencies, and natural disasters. Target customers are youth aged 18-30 from middle and higher income brackets.

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    ESCAPADE

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    This document outlines the business plan for Escapade, a startup offering adventure experiences like paragliding, bungee jumping, and scuba diving. It includes sections on financial strategy, product development, segmentation/targeting/positioning, marketing mix, HR strategy, and conclusion. The financial strategy details a total investment of 25 lacs from members and a 10 lac bank loan. The product development section discusses factors to consider like new technologies, contingencies, and natural disasters. Target customers are youth aged 18-30 from middle and higher income brackets.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    12 views14 pages

    American International University of Bangladesh

    Uploaded by

    Rashiqul Islam Rijve
    This document outlines the business plan for Escapade, a startup offering adventure experiences like paragliding, bungee jumping, and scuba diving. It includes sections on financial strategy, product development, segmentation/targeting/positioning, marketing mix, HR strategy, and conclusion. The financial strategy details a total investment of 25 lacs from members and a 10 lac bank loan. The product development section discusses factors to consider like new technologies, contingencies, and natural disasters. Target customers are youth aged 18-30 from middle and higher income brackets.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 14

    AMERICAN INTERNATIONAL

    UNIVERSITY OF BANGLADESH
    ESCAPADE
    INTRODUCING THE FUTURE
    NAME ID
     Redwan Rahman 20-43611-1
    Md. Arif Bhuiyan 20-42767-1
    Afrin Asgar 20-42466-1
    Md. Rafid Anjum 19-41504-3
    Rashiqul Islam Rijve 19-41311-3
    Md. Sabbir Hossain 19-41281-3
    TABLE OF
    CONTENT
    Introduction
    Financial Strategy
    Product Development Strategy
    STP- SEGMENTATION – TARGETING - POSITIONING
    The Marketing Mix 4P’s
    HR Strategy
    Conclusion
    INTRODUCTION
    “Escapade” is a startup business serving adventurous experience to the
    customers.
    Slogan - Fearless Adventure That Excites

    Services – Paragliding, Bungee jumping and Scuba diving


    FINANCIAL STRATEGY
    Investment:
    A total amount of Tk. 25 lacs with investing 2.5 lacs each and a loan of 10 lacs
    from bank.
    Equity agreement:
    All members get primary share of 15% and two of them get additional 5% for
    giving out place and in profit retention the percentage of distribution remains
    same.
    • Expected ROI is 15-17% by 1st year.
    PRODUCT DEVELOPMENT
    Factors to be considered:
    • Evaluating weakness of the business
    • Introducing new technology
    • Contingency plan
    • Infrastructure failure
    • Natural calamities
    STP- SEGMENTATION –
    TARGETING - POSITIONING

    Segmentation: Criterias’
    1. Gender – male/female
    2. Age – 18+
    3. Income (Middle class and above)
    Target Market: Youth (aged between 18-30)
    Positioning: Luxury
    MARKETING MIX/4P’S
    Product: Place:
    •Paragliding • Bungee Jumping – Himchori Road &
    •Bungee Jumping Khagrachori

    •Scuba Diving • Paragliding – Himchori Road,


    Price: Marine Drive

    Paragliding • Scuba Diving – St. Martin Island


    •BDT 4,000 for 3 Miles Promotion:
    •BDT 3,000 for 2 Mile - Sales promotion (discount)
    •BDT 1,500 for 1 Miles - Online Promotion ( through
    Bungee Jumping -  BDT 3,500 Facebook, Instagram, Website &
    Scuba Diving - BDT 4,000 Campaigns)
    HR STRATEGY
    - Operations of the top level management in different departments
    - Number of teams and employees under their supervision
    - Expected expansion of the employees in future
    - Roles and responsibilities of the management team
    CONCLUSION
    We conclude our services will satisfy customer needs and meet their
    expectations providing the best adventurous experience. We are
    committed to our promises.

    Mind is “Escapade”
    ANY QUESTIONS?
    THANK YOU!

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