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    Boston Consulting Group: Ankita Kumari Shagun Sinha Tanya Choudhary

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    Ankita Sinha
    The document discusses the BCG matrix and provides examples of products from Dabur and Nestle classified within each of the four BCG matrix categories - Stars, Cash Cows, Question Marks, and Dogs. Specifically, it lists Dabur's red toothpaste and Real Fruit Juice as Stars, and Hajmola and Dabur Amla Hair Oil as Cash Cows, while for Nestle it identifies mineral water and Nescafe as Stars and Maggi Noodles as a Cash Cow.

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    Boston Consulting Group: Ankita Kumari Shagun Sinha Tanya Choudhary

    Uploaded by

    Ankita Sinha
    57 views4 pages
    The document discusses the BCG matrix and provides examples of products from Dabur and Nestle classified within each of the four BCG matrix categories - Stars, Cash Cows, Question Marks, and Dogs. Specifically, it lists Dabur's red toothpaste and Real Fruit Juice as Stars, and Hajmola and Dabur Amla Hair Oil as Cash Cows, while for Nestle it identifies mineral water and Nescafe as Stars and Maggi Noodles as a Cash Cow.

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    The document discusses the BCG matrix and provides examples of products from Dabur and Nestle classified within each of the four BCG matrix categories - Stars, Cash Cows, Question Marks, and Dogs. Specifically, it lists Dabur's red toothpaste and Real Fruit Juice as Stars, and Hajmola and Dabur Amla Hair Oil as Cash Cows, while for Nestle it identifies mineral water and Nescafe as Stars and Maggi Noodles as a Cash Cow.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    57 views4 pages

    Boston Consulting Group: Ankita Kumari Shagun Sinha Tanya Choudhary

    Uploaded by

    Ankita Sinha
    The document discusses the BCG matrix and provides examples of products from Dabur and Nestle classified within each of the four BCG matrix categories - Stars, Cash Cows, Question Marks, and Dogs. Specifically, it lists Dabur's red toothpaste and Real Fruit Juice as Stars, and Hajmola and Dabur Amla Hair Oil as Cash Cows, while for Nestle it identifies mineral water and Nescafe as Stars and Maggi Noodles as a Cash Cow.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 4

    BOSTON CONSULTING

    GROUP
    ANKITA KUMARI
    SHAGUN SINHA
    TANYA CHOUDHARY
    BCG MATRIX
    STAR
    Products which are in
    high growth market with CASH COW
    a high market share.

    QUESTION MARK DOG


    Products which are in
    high growth market with
    a low market share. CASH COW
    Products that have a high
    market share in a market
    STAR that has low grwoth.

    QUESTION DOG
    MARK Products with low growth
    or market share.
    DABUR
    STAR QUESTION MARK
    • Dabur red toothpaste • NewU
    • Real Fruit Juice • FEM Beautycare
    • Gulabari • Balsara

    CASH COW DOG


    • Hajmola • Honitos
    • Chywanprash • Dabur Balm Strong
    • Dabur Amla Hair oil • Babur Lal Powder
    • Pudin Hara
    • Dabur Glucose
    NESTLE
    STAR QUESTION MARK
    • Nestle mineral water • Nestle’s Milk Products
    • Nescafe Coffee and Nutritions
    • Cerelac • Chocolates,
    Confectionery

    CASH COW DOG


    • Maggi Noodles • Milo
    • Kitkat • Nestea
    • Milkybar
    • Nestle Munch

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