Dept of Strategic

Management

Dr Rajesh Tripathi
MA Englit, MBA, NET , PhD in Strategic Management (MNNIT),
Total professional experience 14 years
Teaching experience 9 years
Area of interest
• Strategic Management
• IPR
• Technology Management
UPES – The Nation Builders University

Managing Technology and

Innovation
13 January 2017
th

Centre for
Continuing Education
UPES – The Nation Builders University

Importance of Managing
technology
Pace of Technological change
Pace of Technological development
International competition
Competitive advantage

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Strategy and Technology
• Relation between Strategy and Technology
• Importance of technology
• Technology as strategic Resource

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Importance of Managing
technology
• Pace of Technological change
• Pace of Technological development
• International competition
• Competitive advantage

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Process and Tools for Managing
technology
• Analyse the industry structure both domestically
and internationally
• Understand the firm’s capabilities
• Conduct a financial analysis of the product and firm
• Forecast future changes

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Decision making for Technology
management
• Leader
• Follower
• Development of technology
• Procurement of technology
• Scope of technology

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Making decisions for managing
innovations
• Separate funds
• Periodic review of proposals
• Clear direction and follow-ups
• Understanding latest developments
• Set of realistic expectations
• Supportive environment and appropriate resources

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TAM model
• Ease of use
• Perceived Ease

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Types of technology strategy
• Prospector
• Analyser
• Defender
• reactor

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Technology Absorption

• Technology Absorption refers to the acquisition,

development, assimilation and utilization of technological
knowledge and capability by a firm, or some macro entity.
It occurs between transferring and receiving entities.

• Technology absorption is wider in scope than technology

acquisition. Technology acquired, through technology
acquisitions , may or may not be put to use. Technology
absorption means putting the acquired technology to
further development, assimilation and utilization.

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Technology Absorption
• Technology absorption may involve some or no changes in the
parameters of acquired technology. Technology absorbed without
changing the parameters of acquired technology is called
technology adoption. Technology absorbed by changing certain
parameters of acquired technology is called technology adaptation.

• Structure/components of Technology Absorption

• 1. Hardware
• 2. Software
• 3. Brainware
• 4. Support Net

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 Discontinuous Technology
• If the returns to effort invested in new technology are much
higher than effort invested in the incumbent technology, in
the long-run it is more likely to displace the incumbent
technology
Disruptive technology has an s-curve that
Disruptive technology has a steeper s-curve increases to a higher performance limit

P Incumbent P
e technology e Incumbent
technology
r r
f f
o o
r r
m m New
technology
a a
n n
c New c
e technology e

Effort Effort
13Centre for
Continuing Education
Thank You