Quarterly Revenue - For New Advertisers Yearly Revenue - For New Advertisers

60% 60%

0
50% 1 50%
2
3
4 40%
40%
5
Revenue (%)

Revenue (%)
6 2015
7 2016
30% 8 30% 2017
9 2018
10 2019
11 20%
20% 12
13
14
15 10%
10%
16

0%
0% 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

Quarter - Yearwise Advertiser Age (in Quarter)

Narration:
• Earlier the heatmap was not showing any trend, the conditional formatting was just applied to revenue % by giving a range
• No trend could be found because even if there is rise or decrease in revenue from one quarter to another for any year, the
visualization was giving wrong picture for anyone to interpret, since only red and green colour were the highlighted colours
• In the above two charts, we can see the trend from each quarter to other and from each year to other respectively
• From left chart, it can be concluded that there is rising trend in revenue for most of the advertisers as from one period to
another
• From right chart, it can be concluded that as the age of advertiser increases, so does the revenue each year