m




m 


There are more techniques available
besides the well-known "Brainstorming"
technique.

The model is structured based on two

fundamentals:

`Thinking Method' and `Working

MethodǮ
Two different `Working Methods' can be
distinguished, which are:

Ȉ Strengthening of the intuition of

the problem solver

Ȉ Adapting a systematic and

analytical way of working
At the same time, two different
`Thinking Methods' can be
recognized.

These are:
Ȉ Association, which is the
development of new ideas
through spontaneous or
systematic changes of existing
concepts.
Ȉ Confrontation:
The problem solver analyses in
greater depth a specific situation
or object to apply its principles to
other usually irrelevant problem
situations.
Ú
  
  4


   
 

 
£   

  
£    

  
£    



M 


 
   !
   

" 4 ! 
   
 
Some of which may already exists,
others will be unusable, and those
left over are prospective new
products.

This theory could be extended to

any problem that has this type of
structure.
To generate a new way of doing
something:

You list all the key attributes of

current approaches and try to
improve on some of them.
Mdentify the product or process you are
dissatisfied with or wish to improve.

List its attributes. For a simple physical

object like a pen.

This might include:

Material, Shape, Target Market,
Colours, Textures, etc.
Choose, say, 7-8 of these attributes that
seem particularly interesting or
important.

Mdentify alternative ways to achieve

each attribute (e.g. different shapes:
cylindrical cubic, multi-faceted....),
either
by conventional inquiry, or via any idea-
generating technique.
Combine one or more of these
alternative ways of achieving the
required attributes, and

see if you can come up with a new

approach to the product or process you
were working on.
  
 
 

This method is a follow up on the

"Morphological Analysis".

Mt hinges around a design matrix which

is only concerned with the formal
arrangement, or configuration, of the
basic elements of the product,
To use the matrix for this purpose it is
very important for the designer to
carefully establish his specification;

To employ the morphological matrix

without first doing so could result in
obvious chaos.
To use the matrix for this purpose it is
very important for the designer to
carefully establish his specification;

To employ the morphological matrix

without first doing so could result in
obvious chaos.
The matrix comprises a single left-hand
column in which are listed the
parameters essential to the design, i.e.
what the design must be, or must have.

To the right of each element in the

column is a row containing the possible
ways of achieving that particular
parameter.
The design parameters resulting from
the specification would include:

Morphological charts showing the

above parameters of three types of
bicycles in relation to their `Possible
Solutions' as illustrated
Mf every solution on each row is
compatible with all the solutions on the
other rows the number of possible
solutions to the system is a multiple of
all the ideas on the rows.

The possibilities would be enormous.

Clearly many of the alternatives are not
compatible, e.g.

A `Racer' frame is most unlikely to be

used in conjunction with a `Rear
Suspension'.

Up and down suspension is contradictive

with forward thrust.
The example, encircled alternatives
along a column may be combined to
give an integrated solution.

e.g. Mn the case of bicycle 1 a tube rim

may be used for the support wheels,
whereas a gasoline engine is used as a
method of propulsion, etc.