Insurance Marketing

Strategic Challenges

Hilmy Cader, CEO, MTI Consulting

hilmy@mtiworldwide.com

www.mtiworldwide.com
 Insurance Marketing
Strategic Challenges

An outside-in perspective
 Strategic Framework

Re-Insurance

Insurance Company

Channels

Consumer
 Strategic Framework

Re-Insurance

Insurance Company

Channels

Consumer
 Strategic Framework

Re-Insurance

Insurance Company

Channels
Key
Challenge?

Consumer
 Key Challenges
• Low Penetration of Non-Mandatory
Classes of Insurance

Why?
Reasons for Low Penetration of Non-
Mandatory Insurance

• The Consumer Perspective

• “I do not see the need for it”
Reasons for Low Penetration of Non-
Mandatory Insurance

• The Consumer Perspective

• “I don’t have the money to pay for
insurance”
Reasons for Low Penetration of Non-
Mandatory Insurance

• The Consumer Perspective

• “Insurance is not Islamic”
 Responding to the
Challenges

• Marketing Strategies –
for consideration
 Value Proposition

• Need for basic research / insights –

based Product Development

• Importance of Pricing for Strategic

Sampling
 Marketing Communication
(A&P)

• Need for Marketing Education –

engaging consumers
 Retailing & Sales

• Front-end Visibility – ability for

consumers to interact with
• Using existing / established channels
 Organizational

• De-Techincalizing
• Building Marketing & Sales:
– Competencies
– Culture
Thank You!
Profitable Business Strategies

www.mtiworldwide.com