Professional Documents
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Hapter 3 Perations Strategy: Source: Courtesy of Justin Waskovich
Hapter 3 Perations Strategy: Source: Courtesy of Justin Waskovich
Hapter 3 Perations Strategy: Source: Courtesy of Justin Waskovich
Operations strategy
Slack, Chambers and Johnston, Operations Management 5th Edition © Nigel Slack, Stuart Chambers, and Robert Johnston 2007
Levels of Decisions in Operations
Level of
Management
Timescale
Risk
Detail
Structure
Focus
Slack, Chambers and Johnston, Operations Management 5th Edition © Nigel Slack, Stuart Chambers, and Robert Johnston 2007
What is strategy?
Slack, Chambers and Johnston, Operations Management 5th Edition © Nigel Slack, Stuart Chambers, and Robert Johnston 2007
‘Operations’ is not the same as ‘operational’
Slack, Chambers and Johnston, Operations Management 5th Edition © Nigel Slack, Stuart Chambers, and Robert Johnston 2007
The strategy hierarchy
Slack, Chambers and Johnston, Operations Management 5th Edition © Nigel Slack, Stuart Chambers, and Robert Johnston 2007
The effects of the product/service life cycle on the
organisation
volume
Sales
Slack, Chambers and Johnston, Operations Management 5th Edition © Nigel Slack, Stuart Chambers, and Robert Johnston 2007
The effects of the product/service life cycle on the
organization
volume
Sales
Slack, Chambers and Johnston, Operations Management 5th Edition © Nigel Slack, Stuart Chambers, and Robert Johnston 2007
Different competitive factors imply different performance
objectives
Competitive factors Performance objectives
If the customers value these ... Then, the operations will need to
excel at these ...
Low price Cost
Slack, Chambers and Johnston, Operations Management 5th Edition © Nigel Slack, Stuart Chambers, and Robert Johnston 2007
Operations strategy is …
Slack, Chambers and Johnston, Operations Management 5th Edition © Nigel Slack, Stuart Chambers, and Robert Johnston 2007