MediaLiteracy

Media Literacy

Subject Teacher
Alexander G. Julio
What is Media Literacy?
Video
• Media Literacy is a 21st
century approach to
education. It provides a
framework to access, analyze,
evaluate, create and
participate with messages in
a variety of forms — from
print to video to the Internet.
Media literacy builds an
understanding of the role of
media in society as well as
essential skills of inquiry and
self-expression necessary for
citizens of a democracy.
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The motto of
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Characteristics of Media
 1.An
awareness of
the impact of
media.
 2. An
understanding
of the process
of mass
communication
 3. Strategies
for analyzing
and discussing
media messages
 4. An
understanding
of media
content as a
text that
provides insight
into our culture
and our lives.
 5. The ability
to enjoy,
understand,
and appreciate
media content
 6. An
understandin
g of the
ethical and
moral
obligations of
media
practitioners
 7.
Development
of
appropriate
and effective
production
skills
Media Literacy Skills
1. The ability and
willingness to
make an effort
to understand
content, pay
attention to
filter out noise.
2. An understanding of
and respect for the
power of media
messages
3. The ability to distinguish
emotional from
reasoned reactions
when responding to act
accordingly.
4. Development of
heightened
expectations of media
content.
5. Knowledge of genre
conventions and the ability
to recognize when they are
being mixed (genre refers
to categories of expression)
6. The ability to think
critically about
media messages.
7. Knowledge of the
internal language of
various media and
the ability to
understand its effects,
no matte how
complex
Characteristics of the Media Literate Person
Is well informed
about media
coverage issues.
Is aware of daily
contact the media
and their influence
on lifestyles,
attitudes and values
Effectively
interprets media
messages to derive
insight into their
meaning
Develop sensitivity
to media content
trends as a means
of learning about
culture.
Remains abreast of
ownership, financial
and regulatory
issues that have an
impact on industries
Considers the role
of the media in
decision making