Factor that influence

Management:
Technology
Article about How Technology
Can Help You Grow Your
Business
How Technology Can Help You Grow Your Business
August 07, 2017

Technology is about innovation and innovation in business is all about doing things differently
in order to provide better products and solutions, and an improved service to customers.

Technology is not just essential for day-to-day business processes, but it can also help
companies to achieve growth and success when utilised effectively. Successful businesses don’t
view technology simply as a way to automate processes, but instead use it to open up new ways of
doing business.

In this article, we explore some of the many ways that technology can support business growth.

Utilising digital technologies for effective marketing

Businesses are now operating in an era where having a strong digital presence is essential, not
only for success, but often simply for survival too. The lack of a strong digital presence is
thought to be a contributing factor in the failure of many SMEs, half of which are failing in
their first five years of existence. With limited marketing budgets, SMEs need to be wise about
how they utilise digital technologies for maximum impact.
They key is to develop a clearly defined digital marketing strategy, including your aims, your tactics and how
you’re going to measure performance. Many companies are digitally active, but not following a defined
strategy. This can lead to resources being wasted and opportunities being missed.

A good website will, of course, be essential for the vast majority of businesses. This doesn’t just mean
something that looks pretty; an effective website should be user-friendly, mobile responsive and optimised for
search engines. The latter, in particular, requires ongoing attention.

As well as a good website, channels such as social media marketing, Email marketing and pay-per-click
advertising can be extremely effective. Digital technologies can accelerate business growth because they allow
companies to reach a wider audience and build lasting relationships with customers to promote brand loyalty.

Utilising productivity software to reduce costs & improve customer service

Many different elements contribute to business growth. These include providing a good level of customer
service, minimising operational costs and maximising revenues.

Technology can help businesses to achieve all of these objectives. Increasing productivity and efficiency is
key to reducing costs and maximising revenues, which can then be invested into growing the business.

Productivity software is designed to help businesses improve operational efficiency, replace laborious paper-
based processes and reduce costs. The most commonly used productivity software packages include those for
office productivity, accounts, communications and email.

The scope of business productivity software has expanded considerably in recent years, with the development of
cloud and mobile technologies.
Cloud-based applications are often ideal for SMEs because they tend to carry a lower up-front cost and limit
the burden of in-house management. They can also be used across a range of different devices and all locations
where an internet connection is available, which further helps to boost staff productivity and efficiency.

Business growth also depends on acquiring and retaining customers. This requires businesses to provide a
consistently high level of customer service. Technology can help with this, also. Modern customer
relationship management (CRM) software and Professional Services Automation (PSA) is reaching new heights of
utility, benefiting both businesses and their customers alike.

It’s all about integration, these days, and the latest CRM and PSA solutions can integrate seamlessly with
business communications systems to provide insights that help boost customer service levels and promote first
contact resolution.

Utilising mobile technologies

Mobile technologies can bring a multitude of business benefits that all help to bolster growth.

Both the extension of flexible working rights in the UK and advancements in mobile technology have contributed
to the increasing number of people working outside of the traditional office environment.

Investment in mobile technologies can help businesses to promote a happy workforce, with staff enjoying an
improved work/life balance. This is generally thought to be beneficial for companies, as a happy workforce
leads to increased productivity and reduced costs as a result of increased staff retention. Everyone’s a
winner.
Mobile technologies can give a significant boost to efficiency and productivity because they
allow users to complete a wide range of tasks from virtually any location. It has become possible
to have full office functionality on-the-go. This simply means that more gets done, because staff
don’t have to wait until they are at their desks to respond to colleagues and customers or read
and edit important documents, for example.

Mobilising the workforce via technology can also help a business to make those all-important
savings that are necessary to maximise profits and encourage growth. With employees able to work
away from the office, savings can be made on physical space and the running costs associated with
maintaining larger office premises.

To utilise mobile technology for optimal results, businesses should not only invest in mobile
devices, but also consider cloud solutions that allow users to access the same applications and
services from multiple devices and locations. These will also enable effective collaboration, so
employees can work well as a team even when they’re not in the same physical space.

If businesses are smart about their investments in technology, adopting the right solutions for
the specific needs and challenges of their business, then growth and success becomes easier than
ever before.

At Grant McGregor, we offer a range of IT software, solutions and consultancy services to help
businesses on their path to growth.

Link:https://blog.grantmcgregor.co.uk/2017/how-technology-can-help-you-grow-your-business
What is technology?

The word "technology" comes from the greek

word "techne" which means craft or art.
What is the Purpose of technology?

The purpose of technology is to enable the

effective sharing of data to address some of
society's biggest challenges and help
individuals and organizations be more
innovative, efficient, and productive.
How does technology have an impact of
on society?

Technology affects the way individuals

communicate, learn, and think. It helps society
and determines how people interact with each
other on a daily basis. Technology plays an
important role in society today. One aspect of
technology that has had a great impact on
society is how it affects learning.
 Technology is neutral in itself. it is the
application by humans that can make it beneficial or
harmful.
Decisions about the use of technology have wide-
ranging effects. this factor makes a sciencetifically
literate population crucial in our current society.
Evaluating the use of technology by society and its
impact on society, requires the problem-solving skills
and the nurtured science reasoning skills to verify
assumptions and consider consequences. For example, in
this complex technological society, our quest to supply
the necessary energy to meet human demands often runs
counter to our quest for equality environment.
How does technology improves a
business?

Technology plays a crucial role in modern

era, as we are undergoing in a very rapid
upgrades and innovation when it comes to
technologies. In fact, most of the businesses
nowadays relies more on technology than more
manpower.
 The question is why they rely more in
technology more than manpower? The answer is
very simple. They rely on technology because it
was more efficient and effective than just
manpower. As you can see manpower requires more
people in order for it to be effective, more
people means more money to spend, while in
technology there are lesser people to pay, while
it stays effective, in fact its more effective
than raw manpower, because of the advance AI
(artificial intelligence) it possesses.
Summary:
There are constantly new developments happening in
the technological world. Every industry has been
changed and improved with technology. There are many
different sections that we can upgrade with the help of
these advances. Technology provides a great number of
benefits for any business.
One of the primary purposes of these advances is to
make our lives easier. Another is to help us run our
businesses smoother. Having menial tasks made a lot
faster and easier to use is an excellent advantage to
companies. In a business, having the right equipment
and following trends can make a real difference.