Opportunity

Identification Plan

Group 9
Aayushi Bhandari PGFA1902
Mahesh Rana PGFA1925
Ravina Singh PGFA1941
Utkarsh Padiyar PGFA1959
 Problem being solved
● The idea focuses on the problem for MBA students who only want to read
specific news which is relevant to them.
● MBA students need to read at least 2 newspapers daily i.e one general
newspaper and one business newspaper but due to rigorous work schedule and
lack of time they often miss out on important news.
● Market research reports available are very costly
● No in-depth information available both industry and company wise
Competitors

INSHORTS

ECONOMIC TIMES

KNAPPILY

TOI

BUSINESS STANDARDS

BYJUS

STUDYiQ
NEED GAP ANALYSIS

Currently the market caters to the customers demand of business news but what
customers need-
1. Segregated News
2. Affordable Market Research Reports
3. Impact of news on the respective industry
4. Up-to date in-depth analysis of industry
TARGET CUSTOMER

● MBA students
● Corporate professionals
● Entrepreneurs
 SOLUTION
● A News App which will provide segregated business news.
● It will provide only business-related news for the people who prefer/require
relevant business news.
● The News will be provided with analysis of the company or the company that
is in the news.
● What impact the news will have on the company, industry and the economy
will be provided.
 TAM, SAM & SOM OF THE IDEA
• TOTAL ADDRESSABLE MARKET
1. About 39% of the Indian read newspapers with a growth rate of 9% over the
last 4 years
2. 2.8 crore people in the English reading segment(10% growth rate)
3. Hindi readership stands at 17.6 crore 

• SERVICEABLE ADDRESSABLE MARKET

1. 20% of people living in the 50+ lakh population read news online
2. MBA students-(360000 graduates every year)
3. UPSE Aspirants- (approx. 8 lakh appeared in 2019)
● SERVICEABLE OBTAINABLE MARKET
1. 4 million people reads news online in Delhi
2. Students taking coaching Delhi with where GK is mandatory
3. Graduates and undergraduates students of Delhi
A. Delhi university- 132,000 regular students and 261,000 non-formal students
B. MBA STUDENTS and Corporates professionals in Delhi.