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    MC Donalds: Swot Analysis and Impact of Information Technology On MC Donalds

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    Greeshma Gayathri M A
    McDonald's is the largest fast food company operating in over 121 countries with over 35,000 locations. It has strong brand recognition and advertising. However, it faces weaknesses such as weak franchisee management and lack of product innovation. Information technology impacts McDonald's positively by allowing efficient operations through systems like TPS, DSS, MIS, POS, and robots in the kitchen. This increases productivity and customer satisfaction while managing the business effectively.

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    MC Donalds: Swot Analysis and Impact of Information Technology On MC Donalds

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    Greeshma Gayathri M A
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    McDonald's is the largest fast food company operating in over 121 countries with over 35,000 locations. It has strong brand recognition and advertising. However, it faces weaknesses such as weak franchisee management and lack of product innovation. Information technology impacts McDonald's positively by allowing efficient operations through systems like TPS, DSS, MIS, POS, and robots in the kitchen. This increases productivity and customer satisfaction while managing the business effectively.

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    McDonald's is the largest fast food company operating in over 121 countries with over 35,000 locations. It has strong brand recognition and advertising. However, it faces weaknesses such as weak franchisee management and lack of product innovation. Information technology impacts McDonald's positively by allowing efficient operations through systems like TPS, DSS, MIS, POS, and robots in the kitchen. This increases productivity and customer satisfaction while managing the business effectively.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    7 views4 pages

    MC Donalds: Swot Analysis and Impact of Information Technology On MC Donalds

    Uploaded by

    Greeshma Gayathri M A
    McDonald's is the largest fast food company operating in over 121 countries with over 35,000 locations. It has strong brand recognition and advertising. However, it faces weaknesses such as weak franchisee management and lack of product innovation. Information technology impacts McDonald's positively by allowing efficient operations through systems like TPS, DSS, MIS, POS, and robots in the kitchen. This increases productivity and customer satisfaction while managing the business effectively.

    Copyright:

    © All Rights Reserved
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    of 4

    Mc Donalds

    SWOT ANALYSIS AND IMPACT OF


    INFORMATION TECHNOLOGY ON MC DONALDS

    PRESENTED BY,
    SREEKANTH P
    JOBIN V
    JAYA SREE
    VISHNAVI
    ARJUN
    CHINCHU S VIJAYAN
    SURYA GAYATHRI M A
    ABOUT
    • FOUNDED :1955,FRANCHISING SINCE
    1955
    • Largest fast food company
    • Operating over 121 countries; over
    35000 locations
    • Revenues $28.1 billion in 2013
    • Mission
    • Vision
    • history
    SWOT ANALYSIS
    STRENGTHS
    • Successful Advertisement  WEAKNESSES
    & Brand name • Weak Product Development of
    Collaboration with Coke Management of Franchisee
    • Clean Environment & • Lack of product innovations
    Play Space for Kids • Decline reputation due to
    • Professional Training for HR issues
    Employees
    • Competitive Price

    OPPORTUNITIES
    THREATS
    • Competitors
    • Upscale restaurant
    1. Pizza hut
    • Organic foods for health
    2. KFC
    conscious
    3. Taco bell
    • Expansion in Asian
    4. Burger king
    markets
    5. Domino’s pizza
    • Partners with other
    6. Sub way etc..
    brands
    • Increased health
    consciousness
    Impact of I.T in Mc Donald's
    grow
    • TPS Helps to conduct business such as payroll,
    employee record keeping or paying an employee
    • DSS used to make quality decisions
    • MIS used to manange organisation effectively
    • MYS implemented in order to raise productivity and
    ensure customer satisfaction
    • POS allowing customers to order quickly with
    minimum error
    • Hyperactive bob system manage kitchen by robots
    • Point of sale system: self service ordering system

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