HOSPITALITY AND

TOURISM

PRESENTED BY- (GROUP7)

ABHISHEK DIMRI(PGFC1901)

NEHA AGARWAL(PGFC1918)

RACHIT RATHI(PGFC1925)

SHUBHANGI ASTHNA(PGFC1937)

SHUBHI MITTAL(PGFC1938)

HITESH KUMAR(PGFC1961)
 TABLE OF CONTENT
• INTRODUCTION
• INDUSTRY OVERVIEW
• MAJOR PLAYERS
• PESTEL ANALYSIS
• FIVE FORCE ANALYSTS
• OPPORTUNITY AND THREATS
 INTRODUCTION
 Hospitality industry is a part of a larger enterprise known as travel and
tourism industry. Its goal is to provide necessary and desired services.

 Tourism in India is being considered as the rich cultural and historical

heritage, variety in ecology, terrains and places of natural beauty spread
across the country. Its FEEs increases to US$ 2.55 billion.

 Growth rate is 16% expected to reach 27.16 thousand crore in

2020,contributes about 7.1 GDP and its turn over is 73.8%.
The Taj Mahal Palace, Mumbai. It is present in 12 countries across 4 continents including India north
America , United Kingdom , Africa, etc.

The group has a port folio of about 165 hotels including 20 under developed properties.

Incorporated by the founder of tata groups , Jamsetji tata in 1903,the company is a part of the Tata
Group, one of India’s largest business.

Headquaters at express towers, Narima Point in Mumbai.

Key persons are-N Chandrasekaran and Puneet chhatwal.

As of 2018, the company operates a total of 100 hotels,84 in India and 16 abroad.
 MAJOR PLAYERS

Marriott international
Raddison blu
Shanghai
Oberio groups
Club Mahindra hospitality
Hyatt
PESTEL ANALYSIS

• Government stability and likely changes

POLITICAL
FACTORS
• Tax policies

• Recession effects
ECONOMICAL
FACTORS
• Inflation rates

• Price
SOCIAL
FACTORS
• Community conflicts
 • Effects of E-commerce industry
TECHNOLOGICA
L FACTORS
• Mobile technology

• Weather
ENVIRONMENTA
L FACTORS
• Air and water pollution

• Health and safety laws

LEGAL FACTORS • copyrights
OPPORTUNITIES & THREATS

OPPORTUNITIE
THREATS
S DOMESTIC TOURISM. OTHER HERITAGE
PROPERTIES.
GROUP COMPRISES OF 84
HOTELS ACROSS INDIA COMPETITORS UPRADING
WITH ADDITIONAL 16 TO INTERNATIONAL
HOTELS IN OTHER SATNDARDS OF WORK
COUNTRIES ETHICS.

EXPECTATIONS OF
CONSIDERD TO BE THE
CLIENTS IN TERMS OF
MOST PREMIUM HOTEL
TECHONOLICAL
CHAIN IN INDIA.
DEVELOPMENTS.

EMPLOYEE STRENGTH
 PORTER’S FIVE FORCES
1.POWER OF SUPPLIERS-Moderate no. of suppliers.
Switching cost is low.
Intergeration is very low.
No differentiated services product/ offered by suppliers.

2.POWER OF BUYERS-Very low switching cost.

Less differentiatation in services.
Backward integration not possible.
Size of buyers is not considerable.

3.THREATS OF SUBSTITUTES-No attractive price-performance trade-off offered by any substitute

services.

4.THREAT OF NEW ENTRANCE-High capital requirements.

low customers switching costs.
low supply side economies of scale.
high demand side benefits of scale.

5.Rivalry among existing competitors-High fix cost.

Players are moderate to high nos.
Hard to exit the business.
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