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  • Group6 - Pricing Strategy

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    Lohith Kumar
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    Minkspay uses competitive pricing or reference pricing to generate revenue from transactions on its platform. It earns 0.1-0.6% of the transaction value, with banking transactions earning 0.1-0.2% and other services like mobile recharges earning 0.4-0.6%. Currently, Minkspay follows a loss leader strategy by undercutting competitors like Paytm and PayPal, which charge 1% and 2.5% respectively. Minkspay's IT strategy is an emergent approach suited for an IT product and services company.

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    Pricing

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    Group6_Pricing Strategy

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    Minkspay uses competitive pricing or reference pricing to generate revenue from transactions on its platform. It earns 0.1-0.6% of the transaction value, with banking transactions earning 0.1-0.2% and other services like mobile recharges earning 0.4-0.6%. Currently, Minkspay follows a loss leader strategy by undercutting competitors like Paytm and PayPal, which charge 1% and 2.5% respectively. Minkspay's IT strategy is an emergent approach suited for an IT product and services company.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    10 views3 pages

    Group6 - Pricing Strategy

    Uploaded by

    Lohith Kumar
    Minkspay uses competitive pricing or reference pricing to generate revenue from transactions on its platform. It earns 0.1-0.6% of the transaction value, with banking transactions earning 0.1-0.2% and other services like mobile recharges earning 0.4-0.6%. Currently, Minkspay follows a loss leader strategy by undercutting competitors like Paytm and PayPal, which charge 1% and 2.5% respectively. Minkspay's IT strategy is an emergent approach suited for an IT product and services company.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 3

    RETAILER ENGAGEMENT PLATFORM

    Manish Kumar 2019019 Siddesh Naik 2019045


    Pavan Rao 2019033 Tanmay Bastikar 2019051
    Aishvarya Gupta 2019066 Ankit Sekhri 2019195
    Pricing Strategy of Minkspay
    ● Minkspay uses competitive pricing or Reference pricing. It makes revenue by earning a
    percentage of the transaction value of any transaction on their platform.

    ● Percentage margin ranges from 0.1% to 0.6% of the transaction value depending upon the
    service.

    For banking transactions Other services (Mobile


    (AEPS, Money Transfer, recharge, Bill payments) -
    Micro-ATM) - 0.1% to 0.2% 0.4% to 0.6%
    ● Minkspay currently undercuts and is following loss leader strategy.
    ● Paytm and PayPal charges 1% and 2.5% respectively on transactions.

    IT Strategy
    ● Type of IT Strategy followed - IT Strategy for IT product & services companies
    ● Strategy approach – Emergent Approach

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