Session 3 Atlantic Computer Case Study

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ATLANTIC

COMPUTER
P R I C I N G F O R VA L U E
SESSION 3
ELKANA EZEKIEL
QUESTIONS
1) What is the new business opportunity facing Atlantic Computer?
2) What is the business problem that needs to be solved?
3) What are the different possible solutions to the problem? Calculate the financial implications of
each possible solution.
4) Which solution would you recommend and why? / What role do internal and external factors
play in making the final choice?
5) How should the recommended solution be executed?
6) Depending on the choice you make, what organizational / strategic / structural / team changes
should Jason Jowers propose to the leadership team?
7) How would the competition, Ontario Computers, react to your strategy? What can Atlantic
Computer do to manage their reaction?

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