LUX ZONE

QUE FREE
INTRODUCTION

• The Government of Tanzania through the leadership of His Excellence Dr. John Pombe Magufuli has
strethening Tanzania flag carries “Air Tanaznia” by increasing its capabilities and fleet size hence making it
a predominant local airline carrier.
• This effort from the leadership of Dr. JPM has strengning and modernizing Air Tanzania fleet, improved
air ports maasively and increased capabilities to accommodate bigger fleets and great number of people.
• These improvement has increased number of passengers passing through various airport, for instance total
number of passangers at JNIA increased by - % equivalent to ---- passengers from 201.. To ... And KIA….
• This improvement and increase number of passengers create a need for additional service to accommodate
passengers on move and in need of quick services hence a need for “Lux Zone”
PROJECTIVE NARRATIVE

• Lux Zone is a service where by a traveler is entitled to get an extra service which
differentiate it with the normal passengers.
• Customers will be given a luxurious service compared to the normal travelers. They will
be received near the door, directed to the vip lounge given a service while they have
relaxed
IMPLEMENTATION MODALITY

o There will be a special space at the terminal three building in Mwalimu Nyerere
International Airport, through which it will separate normal travelers and VIP travelers.
o Within the building, supportive instruments (infrastructures) will be installed i.e. both
physical and software.
o Packages shall be purchased using several payments get ways i.e. MasterCard(through
swapping) and local mobile means of payments(MPESA,TIGOPESA & AIRTEL
MONEY) for local destination and vending machines.
MODALITY CONT.

o When a customer swap a master card in a special counter 20,000tshs. shall be deducted
automatically as a service fee at Burigi lounge while a visitor has relaxed.
o However, Early bookings can be made through mobile app and website i.e. IOS, Android
App and website.
o Moreover, inside the Burigi lounge there will be a human capital(young men and women)
who are facilitating the services at the Burigi lounge i.e. customs department and atcl
officials.
FEASIBILITY STUDIES

• The case study of this lux zone was done in Dubai international airport through their
official website.
• We learned how they set their airport, honestly its very impressive. We found that their
lux zone is called Marhaba lounge. This gives us the image that we can call our our
luxury zone a good and well designed name that is attractive i.e. Burigi lounge.
IMPLEMENTATION & MANAGEMENT

• Human capital-service providers to facilitate the activities within the burigi lounge. Labor
will be allocated inside the lounge(custom officials for check ups) and the surrounding
environment(to meet a visitors usually ladies).
• Airport facilitation- this include a space to allocate the burigi lounge.
• Payments supportive instruments-swapping machine, and cash money withdrawal
machine.
AN OVERVIEW

o Air Tanzania fleet contribute to how much % of passengers annual

o Tanzania has a number of airports for its domestic and international routes. despite of having
such airports but mostly used airport is Dar Es Salaam airport(JNIA) which receives almost
2,300,000 visitors yearly.
o The figure is highly influenced by the increased number of tourists according to Tanzania
Airport authorities(TAA) in 2017.
o Due to the presence of many customers/visitors at the airport, leads to the presence of congestion
during the arrival/departure. This has led government of Tanzania to expand the JNIA.
o However, the problem of congestion can be solved through the QUE FREE ZONE service. i.e. a
VIP service that will allow some people to pass through a VIP lounge and get a service while
customer has relaxed.
TRAFFIC STATISTICS

Airport Passenger per year Aircraft mvmt freights

JNIA 2,385,456 74,286 16,482,932
MWANZA 398,102 13,095 2,125,234
ARUSHA 192,233 23,392 24,479
SONGWE 118,884 1,959 649,029

Source: Tanzania Airport Authority Website

: Date for 2017
CONVENIENCE OF THE PROJECT

Note: below analysis base on the passengers real figures and estimation
o Suppose that; 2,385,456 is the number of passenger traveling through JNIA per year.
o Among 2,385,456 assume that 10% are the international travelers whose their figure is quoted
at 238,545.6
o Within that figure, assume that 50% of the international flights are traveling through the
economy class, where the figure is quoted at 119,272.5 equivalent to 110,000(narrowed down)
Our projection
o Due to the fact that many international travelers are travelling through the economy class, we
expect to serve 30% of the economy class figure.
CONVENIENCE CONT.

Illustration
o Economy class figure is 119,272.5 /year which is equal to 100%
o However, its 30% is quoted at 119,272.5 equivalent to 110,000(narrowed down) persons
per year.
About the packages
We expect to have one packages namely burigi (for start up)
Where by, burigi package is purchased at 20,000 per pass
CONVENIENCE CONT.

 Burigi analysis
20,000 Tshs.*35,782 persons per pass
This is equivalent to 715,640,000 per year(if all passengers opt burigi package)
Hence, overall estimated figure is quoted at 715,640,000 /year
Moreover, it should be noted that this figure can increase significantly if attached in tourism
industry, since the larger number of travelers are tourist from abroad where by, according to
the ministry of natural resources figures a number of tourist increased to 1,200,000 from
1,1000,000 in 2017.
ABOUT THE PACKAGES

Package name Service offered cost Estimated Income

number of users generated/year
Burigi Passing through 20,000 35,782*20,000 715,640,000
the VIP lounge
and waiting for
check ups while
customer has
relaxed at the
lounge.
STRATEGIC OBJECTIVES

o The overall objectives of this consultation is to improve services and increase revenues
simultaneously from the improved/modernized airport.
Specific objectives
o To match the recently bought(modern) airplane and the services i.e. improved/better services
o To change and adapt with the rapidly technological changes which improves the efficiency in service
provisions.
o To attract the visitors and increase their number especially tourists(through improved services) whose
number increases significantly i.e. the number of tourist increased from 1,100,000 in 2016 to
1,200,000 in 2017.
OUR TARGET CUSTOMER

o Our target customers are visitors who travel through the economy class and cannot pay
for business/first class. we expect to get a significant number of customers from
international flights compared to domestic flights.
MODE OF SYSTEM OPERATION

o There will be a special space at the terminal three building in Mwalimu Nyerere
International Airport, through which it will separate normal travelers and VIP travelers.
o Within the building, supportive instruments (infrastructures) will be installed i.e. both
physical and software.
o Packages shall be purchased using several payments get ways i.e. MasterCard(through
swapping) and local mobile means of payments(MPESA,TIGOPESA & AIRTEL
MONEY) for local destination and vending machines.
OPERATION CONT.

o When a customer swap his/her master card his 20,000tshs. shall be deducted
automatically and service will be given in the VIP lounge while a visitor has relaxed
o However, Early bookings can be made through mobile app and website i.e. IOS, Android
App and website.
o Moreover, inside the VIP lounge there will be all the government officials who are
providing the services including customs and passport check-up.
DIVERSIFICATION OF THE PROJECT

Category in sectorial activities deliverables

Tourism attachment Writing characteristics of Will facilitate people to adapt
various national park and giving towards domestic tourism and
the park visit as award as will be will attract the number of
arranged accordingly. domestic travelers to pass
This is because many travelers through VIP lounge.
are tourist approximately
1,200,000 according to the
ministry of natural resources
figures in 2017.
DIVERSIFICATION CONT.
Category in sectorial
Service sector
Transportation of customers
activities
Giving vendors an opportunity
to supply food and drinks at the
VIP lounge at their own cost.
Moreover, traveler will buy the
food at his/her own cost apart
from the package fee.
Tendering to a firm with the
capability to carry people from
the air port to the city center
through its own cars.(while in a
long-run)
deliverable
Improve the services at the
lounge which certainly attracts
people.
Increase smooth running of the
activities and avoid congestion
that might happen while people
are waiting for the transport.
PROGRAMMING COST AND FEATURES

Requirement Cost in USD Remarks

Android app 1,000 • Four languages at the start
• Both have user & back
interface
IOS app 1,200 • Design inclusive
• Server excluded
Web system 1,200 • Four languages are included
GRAND TOTAL 3,400 Total Start up cost
SYSTEMS STRENGTH

o The system will enable government through Tanzania airport authority to makes its self
evaluation i.e. about expenditures and revenues
o Good news about the system is that it simplify works to the airport officials and it avoids
congestions.
o The system will enable all the people to use terminal three since eligibility will be only
individuals package.
o The system is safety oriented since when individuals passes the details will be recorded in the
system i.e. the system records who entered and who left the country and time consecutively.
REVENUES PROVISION

o Profit obtained from the use of the services shall be shared accordingly. However, the profit shall be shared
through percentage as follows:-
 50% management fee
 10% maintenance fee
 40% government of Tanzania
o Alternative

 55% management and consultation fee(with no maintenance fee so government of Tanzania should be
responsible in case of anything)
 45% government of Tanzania
REVENUE CONT.

o However, it should be noted that maintenance fee shall involve only software
maintenance and development and not physical properties. So, the government of
Tanzania should be responsible for maintenance of physical properties.
EXPECTED OUTPUT OF THE PROJECT

o Improved services and Revenues collection is raised at Mwalimu Nyerere international

airport
o Through revenues collected, its impact can spread in the overall economy i.e. income
generated may be distributed in the other sectors of the economy.
o Increased efficiency in service provision and congestion is reduced
o Safety is expected to be improved i.e. details will be detected within the system and
respective time of departure/arrival of a customer