Professional Documents
Culture Documents
Target Costing
Target Costing
-Henry Ford
STEPS
what the market is willing to pay for a
product. Three main players are taken
into consideration: customers,
competitors, and a company’s senior
management.
competitors alternative and substitute
products.
customer’s perceived value of a product as
well as their attitude for purchasing
products.
Senior management must define and
adjust strategies to meet the company’s
objectives.
CUSTOMER VIEWS
company was considered 25 % costlier by
customers and not meeting expectations.
A STRUCTURED TARGET COSTING EXRECISE.
extensive survey was conducted in the target
market segment through the market teams and
the following characteristics or features were
tabulated as priority of customers:
Mixability with petrol
Gloss in the paint
Hiding in one coat
Flow through gun nozzle
Drying Time.
Smell
Colour range
A typical enamel paint consists of materials
such as pigments,
resins, solvents and other additives
A functional mapping and value engineering
was carried out of the current over priced
product and gaps identified for value
improvement and cost reduction. For
example the current drying time was 16 hours and the target
established by the customers was 8 hours. redesign in one of
the components.
STEP 3
Calculate the allowable product cost
If the maximum allowable product cost is
exceeded there will be undesirable
outcomes.
First, the company will increase the price of
the product in order to maintain the desired
profit margin. This will decrease sales volume
and the optimal sales-price combination will
not be achieved.
Second, investors will be dissatisfied
The firm has two options for reducing
costs to a target cost level:
Design Analysis
Cost tables
Group Technology
Functional Analysis