PAPERS N PARCELS

A NEW IDEA COMES - HOW ?

 Tilak Mehta, a 13 year old 8th grade student from

Garodia International School, Mumbai once forgot
some books at his uncle’s place which he had to read
for his school test, scheduled on the next day.
 He called his uncle to get his books but his uncle
couldn’t send them the same day.
 So, he wished there was a service which could get his
books the same day.
 While he was thinking this, he came across a
Mumbai Dabbawala in his building and the idea for
PAPERS N PARCELS struck and his entrepreneurial
journey began.
 THE NEW BEGINNINGS
 TILAK PRESENTS THE IDEA TO HIS FATHER MR. VISHAL MEHTA, WHO WAS
QUICKLY CONVINCED THAT THIS IDEA NEEDS TO BE PURSUED.
 HIS FATHER WAS THE CHIEF EXECUTIVE OF A LOGISTICS COMPANY AND
COULD HAVE HELPED.
 BUT HE WENT THROUGH THE GRIND, CONDUCTING THE MARKET RESEARCH
OF THE CONCEPT HIMSELF.
 HE FOUND THAT APPROXIMATELY 5 LAKH PARCELS ARE DELIVERED
EVERYDAY WITHIN MUMBAI, THERE ARE AROUND 5000 DABBAWALLAS IN THE
CITY DELIVERING FOOD AND THAT THERE ARE MULTIPLE SERVICE PROVIDERS
IN THE COURIER INDUSTRY IN THE CITY.
 HOW THE IDEA PROCEEDED
INITIALLY
 So, the idea was to bring all these service providers together and provide logistics to
digitize the service in line with present technological revolution going around in the
world.
 Since he didn’t know coding/writing programmes, he hired an engineer to build an app
and named it Papers N Parcels.
 During his school vacations, Tilak spent 15 days with the Mumbai Dabbawallas
understanding their network, routine and how they function.
 Since dabbawallas function around an old concept, Tilak was skeptical that they might not
be comfortable with technology.
 However, to his surprise, when he discussed the app and its technology with them, they
were excited to be a part of the process. They were open minded and ready to adapt.
 INITIAL FUNDING AND
TEAM FORMATION
o INITIAL FUNDING COMES FROM HIS FAMILY ONLY, WHICH
HE PLANNED TO PAY BACK ONCE THEIR BUSINESS BECAME
PROFITABLE. HOWEVER, HE PLANNED TO EXPLORE THE
AVENUE OF EXTERNAL FUNDING FOR THE NEXT STAGE.
o GHANSHYAM PAREKH, HIS UNCLE AND A BANKER, WITH A
STRONG BACKGROUND IN FINANCE WAS APPOINTED AS
THE COMPANY CEO, VAISHALI NANDU AS PROJECT
COORDINATOR AND JIGNESH BRAHMKHATRI, WHO HAD
YEARS OF EXPERIENCE IN MOBILE AND WEB BASED
INNOVATION, AS CTO.
o 500 PEOPLE INCLUDING 300 DABBAWALLAS WERE
EMPLOYED AND THE BETA TESTING BEGAN IN JANUARY
2018.
 THE IDEA TAKES FLIGHT
 After successful beta testing, a soft launch was done in May 2018 to ensure that everything worked fine.
 After 2 months of soft launch, the service was formally launched in July 2018.
 The whole Mumbai was divided into 63 circles for efficient operations. They pick up from end customers, which no
courier did till that time and provided 4-8 hours delivery, with parcels picked up upto 2:30 pm and all this at the
minimum price of Rs. 40-180, depending upon the parcel’s weight (upto 3 kg).
 Within a short span of time, they registered 10000 users including large corporates, seeing a daily volume of 1000 to
1200 requests, which they gradually planned to expand to 2000-5000 requests in next 6 months.
WORKING OF THE
SERVICE
 FUTURE PLANS
 REACHING INR 100 CRORES REVENUES BY
2020, WHICH IS 20% MARKET SHARE OF THE
INTRA MU MBAI LOGISTICS MARKET.
 EXPANDING TO ALL METROS OF THE
COUNTRY AND GRADUALLY EXPANDING
THE NETWORK THROUGHOUT THE LENGTH
AND BREADTH OF THE COUNTRY.
 PROVIDING PAN INDIA EMPLOYMENT
OPPORTUNITIES.
THANK YOU !

PRESENTED BY:
SHAGUN MITTAL
B.COM.(H) – 2nd Year
SECTION – A
ROLL NO. – 89

SUBMITTED TO:
MS. MONIKA