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    Swot Patanjali

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    Arpit Pandey
    The SWOT analysis technique originated in the 1960s-1970s from research led by Albert Humphrey at Stanford University. Humphrey's research sought to understand why corporate planning failed and identified key internal factors (strengths and weaknesses) and external factors (opportunities and threats) that influence an organization. The tool used to explore these critical areas was called the SOFT analysis, which categorized factors as satisfactory, opportunities, faults, or threats. A SWOT analysis of Patanjali identifies its strengths as its brand associated with Ramdev, strong patriotism and focus on ayurvedic products. Opportunities include growth in the organic sector and expanding rural markets. Weaknesses include overdependence on Ramdev and

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    Swot Patanjali

    Uploaded by

    Arpit Pandey
    38 views5 pages
    The SWOT analysis technique originated in the 1960s-1970s from research led by Albert Humphrey at Stanford University. Humphrey's research sought to understand why corporate planning failed and identified key internal factors (strengths and weaknesses) and external factors (opportunities and threats) that influence an organization. The tool used to explore these critical areas was called the SOFT analysis, which categorized factors as satisfactory, opportunities, faults, or threats. A SWOT analysis of Patanjali identifies its strengths as its brand associated with Ramdev, strong patriotism and focus on ayurvedic products. Opportunities include growth in the organic sector and expanding rural markets. Weaknesses include overdependence on Ramdev and

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    SWOT PATANJALI

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    The SWOT analysis technique originated in the 1960s-1970s from research led by Albert Humphrey at Stanford University. Humphrey's research sought to understand why corporate planning failed and identified key internal factors (strengths and weaknesses) and external factors (opportunities and threats) that influence an organization. The tool used to explore these critical areas was called the SOFT analysis, which categorized factors as satisfactory, opportunities, faults, or threats. A SWOT analysis of Patanjali identifies its strengths as its brand associated with Ramdev, strong patriotism and focus on ayurvedic products. Opportunities include growth in the organic sector and expanding rural markets. Weaknesses include overdependence on Ramdev and

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    38 views5 pages

    Swot Patanjali

    Uploaded by

    Arpit Pandey
    The SWOT analysis technique originated in the 1960s-1970s from research led by Albert Humphrey at Stanford University. Humphrey's research sought to understand why corporate planning failed and identified key internal factors (strengths and weaknesses) and external factors (opportunities and threats) that influence an organization. The tool used to explore these critical areas was called the SOFT analysis, which categorized factors as satisfactory, opportunities, faults, or threats. A SWOT analysis of Patanjali identifies its strengths as its brand associated with Ramdev, strong patriotism and focus on ayurvedic products. Opportunities include growth in the organic sector and expanding rural markets. Weaknesses include overdependence on Ramdev and

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
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    SWOT Analysis

    Background & History of
    the SWOT Analysis
    The origins of the SWOT analysis technique is
    credited by Albert Humphrey, who led a research
    project at Stanford University in the 1960s and 1970s
    using data from many top companies. The goal was to
    identify why corporate planning failed. The resulting
    research identified a number of key areas and the tool
    used to explore each of the critical areas was
    called SOFT analysis.  Humphrey and the original
    research team used the categories “What is good in the
    present is Satisfactory, good in the future is
    an Opportunity; bad in the present is a Fault and bad in
    the future is a Threat.”
    SWOT Analysis of Patanjali
    SWOT ANALYSIS PATANJALI

    STRENGTHS WEAKNESS
    Brand: ‘Ramdev’. Over dependency on Ramdev.
    Strong Patriotism. Low no. of manufacturing units.
    Ayurvedic and Herbal. Penetration pricing –no long
    Penetration Pricing. term.
    Strong Distribution Channels. Product Dependence.
    E-commerce advantage. Low margin distributors.
    Word-of-Mouth Promotion. Lack of Experienced
    management Graduates.
    Keeping up with trends.

    OPPORTUNITIES THREATS
    Growing Organic Sector. Increasing Competition.
    Expand Rural. Negative Word-of- Mouth.
    Going Global. Poor reap can affect buisness.
    Tie ups. Price War.
    Diversification. Political Interference.
    Thank You

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