5M

Make Yourself Beauty Presentation

Fashion Collection

Group-B

Ms. Shwe Sin Soe

Mr. Si Thu Aung

Ms. Khaing Su Wai

Ms. Yin Yin Htwe

Ms. Wutyi Htun

 Evolution of Wears or Fashions

Modern humans started wearing clothes

about 70,000 years before migrating into
colder climates and higher latitudes, which
began about 100,000 years ago.
Prologue

The biggest problem for girl is We are here to solve the

what to wear. problems
Fashion Styles
 Introduction
 We start our business to gain the profit and sales by supporting the fashion as
a stylist.
 We start one shop and we hope to open the shops over the Yangon City and
others in the future .
 Our shop located at Gamone Pwint , San Yeik Nyein, Kamaryut Township.

 Our office and warehouse located at Insein.

 Our target customers are females and age 15 to 40 range.

 We give the services what’s our customers needs.

 We give our customer the right quality, right products, right price , right
time.
 We hope our shops as a long term business and turn to be a corporation.
 Our Vision
 To focus on customer’s needs and
solve the problem’s of customer’s
everyday life that what to wear with
their size, body shape, style, banquet
etc.
 To gain trusted and loyal customer by
helping and discussion with them to
approach their expectation that what
they truly wants or needs.
 To extend our business to corporation.
 To make profits and wealth for our
business.
Our Mission
 We gave training to the sale staff about
fashion trends up to date.
 We focus on customer feedback and
supplier relationships.
 We make our work place confortable
and pleasant.
 We are looking for the loyal customer
by advising the needs of them.
 We would like to advertise our shop
with words of mouth and advertising
channels.
Our Goals

 To gain the trust of customer by our service.

 To help the customer as a top fashion shop.
 To open the brunches.
 To maintain the long term business.
 To set our values in our customer’s heart.
Our Organization Chart
Managing
Director

MARKETING Logistics and

Admin/ HR FINANCE Manager Purchasing

Shop
Supervisor Marketing Logistics
Casher Staff Staff

Sale staff

Cleaner
Our Workforces
HRM is define as the process of managing employees in a company and it can be
involved hiring, firing, training and motivation employees. An example of Human
resource management is the way in which a company hires new employees and
trains those new workers

Position Member Salary Working Hours

Manager 4 600,000MMK 8Hr (10Am to6Pm)

Office Staff 2 200000MMk 8Hr (10Am to6Pm)

Shop Supervisor 1 350,000MMK 8Hr (10Am to6Pm)

Cashier 1 200000 MMK 10Hr (10Am to8Pm)

Sale Staff 3 180000 MMK 10Hr (10Am to8Pm)

Cleaner 1 150000MMK 8Hr (10Am to8Pm)

 HR Planning
1. Recruitment and Selection
Manager and Supervisor - Around 30 to 40 years old. Must have a
degree and must have Diploma ( If not prioritize work experience by
department will be preferred Sometimes you have to be able to
travel. Must be able to use computer.
Staff- Around 20 to 35 years. Graduated / Non graduated
- Its is better to have departmental work experience
2. Training and Development
We are training the staff depend on the stream of fashion update in a
year to provide good services. Specially designed to give customer as a
stylist look. Customer able to discus fashion with the staff at our shop.
3. Work Disciplines
Right time, right place and good service. Don’t do Dishonesty. Must treat
each other with respect according to Company Rules.
4. Working Hours and Holiday
Will depend on their responsibilities.
Take one day off a week . ( Take turns )
Bonus+ Overtime Charges + SSB
6. Salary Payment
As per schedule + Incentive + Over Time
Promotion Policy / Bonus
If you work hard for 2 year or more.
Looking on performances
Once a year ( bonus )
7. Leave and Termination
Casual leave , earned leave ( According to the Labor Law )
Dishonesty , Drunkenness , Drug Addict
It is not exempt from the law publish regulation ( If violated )

5. Yearly Prizes for our staff motivation.

Staff party
Best seller prize
Performances
Attendance etc.
6. Appraised the staff skills, performances, promotion ,salary at every 6 months.
MARKETING STRATEGY

 1: Communication with our target audience

 2: Analysis market and price

 3: Advertising and digital marketing(online selling)

 4: Displayment and seasonal fashion

 5: Promotion and events

 6: Guide to beauty and believe

 7: Marketing goal
COMMUNICATION WITH OUR TARGET
AUDIENCE

 1: Our target ages (15-40) ladies

 2: Girls who spend a fortune to be beautiful and smart

 3: University students

 4: Working ladies

 5: Housewives
Advertising And digital Marketing (online
selling)

 1: Leaflets will be distributed in public areas and universities

 2: Advertising videos posted on Facebook and YouTube

 3: Create own page and advertise and sell on Facebook

 4: Linking to lesser –known models and advertising our clothes on Facebook page

 5: Make our page known and doing to get more like Facebook page

 6: Fast and accurate delivery of online purchases

ANALYSIS MARKET AND PRICE

 1: Learning of popular fashion and designs between girls and women in our
county and world
 2: Learn and anticipate the fashion trends that will become popular in the future

 3: Find out what kind of fashion designs are available at your nearest clothing
store and how much they are selling at A fixed price
 4: Establish affordable prices for our target customers
PROMOTION AND EVENTS

 1:Rmaining clothes for sale outdated designs must be sold at a reasonable

discount.
 2:When clothing sales are down we sell at reasonable discount.

 3:Sale based on commemorative days and festivals. ( Such as, Valentine'

day, Christmas Day, Thingyan Water Festival.)
 4:Participate at Fashion Events and Festival.
 DISPLAYMENT AND SEASONAL FASHION

 1:Make sure we have a clear view of the clothing we are selling. The display of clothing
must be able to attract customers.
 2:Priority should be given to clothes that are appropriate for the weather and at the
entrance of the store.
 3:A beautiful and appropriate outfit should be worn on the toy models and displayed in a
good view.
 4:Fashion deigns change with the times, so we have to change the clothes on the
window display and the clothes on the doll model every 5 days.
 5: Lighting
 GUIDE TO BEAUTY AND SERVICE

 1: the sales staff of the shop should also advise and guide the design of clothes color
to suit the customers.
 2:sales staff have to patiently advise the customers who come to the store whether
they buy or not.
 3:we need to provide friendly services and build good relationships with our
customers.
MARKETING GOAL

 1:to satisfy the customers and make them stylish and beautiful .

 2: let people know shop name and the good reputation of the shop.

 3:to increase the sales of the shop

 4:to open more branches in the future

Money
Money is most critical and all purpose resource because it is used to acquire
of hire other resource. In organization, money is employed to generate more
money in the form of profits or surplus. A business firm of enterprise
requires money in the form of fixed capital and working capital.
Financial Analysis

Assets = Liabilities + Equity

Three Major Components

in Financial Statement

Income Balance
Cash Flow
Statement Sheet
Statement
Financial Plan

Purposes of Financial Plan

 A comprehensive financial plan help us meet our current financial needs and
prepare for financial stability in the future.
 Financial planning help us determine our short and long-term financial goals
and create a balanced plan to meet those goals.
 I am sole proprietorship
 My investment was 100,000,000 kyats.
Financial Plan

Our Expectation

 Our business will be a success.

 There will be financial rewards and personal achievement.
 Our business will be looking forward to creating fantastic
relationships with customers, suppliers and employee.
Financial Plan

Investment Ratio

15%
Investment Salaries Ratio
15%
Ratio

20% 50%
Marketing Ratio Reserve Ratio

Capital investment = 100,000,000 kyats

Financial Plan
Mon Sale Total Profit
th Cost Fairytale Fashion
1st 8*25000*30 = 6000000
6200000 (200000)
6000000 5000000 4850000
2nd 9*25000*30 =
6800000 (50000) 4000000
6750000 3000000 2600000

Profit
3rd 10*25000*30 =
7500000 0 2000000
7500000 1200000
1000000
4th 12*25000*30 = 0
7800000 1200000 0
-200000 -50000
9000000 1 2 3 4 5 6
-1000000
5th 14*25000*30 =
7900000 2600000
10500000
6th 17*25000*30 =
7900000 4850000
12750000

According to the above 6th month calculation, at first, Our business faced a loss, and
then we are getting good result. So, we are confidence our business will be success
in the future.
Fairy Tail Fashion Supply Chain Process

1: Choosing The Most Convenient And Cost-Effective Shipping Route

By Sea, Air, Land
2: Delivery Of Imported Clothes To Shop Without Wasting Time And
Cost
3: Organize The Storage Area Of The Clothes In The Shop
4: And Managing The Necessary Equipment For The Store Gallery
5: Home Delivery To Online Customers And To Delivery Other Online
Selling Companies
Products

Evening Gown Formal dress Nightgown Summer dress Short Skirt

Tulle Skirt
Jean Pants Jean Skirt Casual dress Vintage
Products
Accessories
Choosing Shipping Route
Since Clothes Are Imported From Thailand, Shipping To Myanmar By Sea Is The Most
Convenient And Least Expensive Way
When Ordering, Estimate The Demand Of The Customers And The Foreign Exchange
Market. To Connect With A Safe Shipping Company
Delivery Of Imported stocks
• Car Rental To Bring More To The Shop and warehouse.
• To Carry Out Procedures For Extracting Clothes From Yangon Port
• The Clothes Will Be Delivery To The Shop With The Exact List Of Clothes
Imported To The Shop
Organize the stocks
• Arrange For A Balance Between The Showroom And The Clothes To Be Stored
• Arrange For Easy identification Of Clothing In The Storeroom
• The Clothes Are Neat And Tidy And Easy To Remove And Sell
Managing Shop

• Dressing Shelves And Costumes Should Be Placed In Appropriate Place

• Have Locker Room For Customers To Try On
• Collaborate With Marketing Team To Decorate Shop Decorations To Attract
Customers
Delivery
• For Online Customers, We Will Connect With Delivery Companies To Ensure Timely
Delivery
• Purchased Clothes Must Be Carefully Packaged And Delivered To Each Customer
• As We Are Affiliated With Other Online Selling Companies(Such as Shop.com, mm), We
Need To Have A Pre-shipment List To Ensure There Is No Shortage Of Clothing For Sale.
Methods
 Methods

 Our business is B2C Method.

 We advertise on YBS Channel, radio, magazine and Facebook page because we

want to reduce cost of advertising.
 We participate promotion campaign on Shop.com.mm and seasonal promotions at
our shop and Facebook page.
 We use tall hierarchy of authority but our staff can give advices for our good will.

 Create strong communication between management team and staff.

 We have a lot of threats and competitors but we can do it, to achieve our goals with
our team.
 We are looking forward and hope our business success.
Methods
Methods
Methods
Conclusion

We are looking forward and hope our business success. We build our value
in customer’s soul.

We implement our mission to fulfill our vision. We start our business to gain
wealth and help of customer’s needs. We have a lot of competitors , so we
made strategy to compete with others that we try to know our customer need
changes in the social trends. Our biggest dream is a company that can
support the large amount of quality products for our customers.
 Team- B Members

Ms. Shwe Sin Soe Mr. Si Thu Aung Ms. Khaing Su Wai Ms. Yin Yin Htwe Ms. Wutyi Htun

Supervisor Assistant Manager Inventory Analysis Operation Senior Supervisor

Mineral Aya Shwe (Fish The Avenue Supervisor Silver Sky Myanmar
Development Bank Sauce Production Fashion Company CMHL Co, Ltd. Advertising Co, Ltd.
Head Office Company.