ELEMENTS AND

CHARACTERISTIC
OF A
TREND
 FAD TREND
CHARACTERISTICS ELEMENTS CHARACTERISTICS
Attractive to the public because its Appeal Attractive to the public because its
easy to get , make them look/feel easy to get , make them look/feel
better or does not deviate much from better or does not deviate much from
the general norm/status quo the general norm/status quo
Hyped or advertised Result Endures with or without publicity
Caters to and accepted by a limited Scope Caters to and accepted by a wide
group of people audience or a large group of
consumers
No clearly established support Support Supported by many
Short period Sustainability Long Period
Limited Value Extensive

2
APPEAL

3
RESULT

4
SCOPE

5
SUPPORT

6
 SUSTAINABILITY

How Long? That’s It?

7
VALUE
What is it for
me?

8
EMERGENCE
OF A
TREND
 How do we
recognize that a
trend is starting
to emerge?

10
 EXPERIENCE

PERCEPTION REFLECTION

JOHN LOCKE
11
12
REPRESENTATION

An essential
aspect of pattern
recognition

13
CHAIR

14
ADAPTATION

An intermediate stage
between
Representation and
Generalization
15
 “a tool
whose
primary
function is
to be sat
on”
16
GENERALIZATION OR
INFERENCE

In this stage we learn a

concept from a training
set

17
CHAIR

18
EVALUATION

We estimate how our

(pattern recognition
process) performs on
known training and
validation data
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