Marketing Strategy

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Marketing Strategy

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swati nanda

ITC

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Marketing Strategy used by ITC

Major strategies followed by ITC:

• Entering into less competitive or unexplored markets
(ready to eat, staples, wafers)
•Distribution network
• Market differentiation ( Ready to eat, biscuits)
• Cost control strategy (all products)
• Extensive advertising (biscuits, confectionary, wafers)
• Regular introduction of new products

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