3.

5B Liters of water saved

since introducing
Water<Less® in 2011

First introduced in 2011, Water<less® finishing techniques have helped us save more than
3.5 billion liters of water in the finishing process. By the end of 2019, 69 percent of Levi’s®
bottoms products were made with Water<Less® techniques, and expect that number to
keep climbing.
• Water< Less

• Less is More. Water<Less

products reduce the use of
water in the finishing process
by up to 96% for some styles.
Levis has already made more
than 13 million Water<Less
products and saved over 172
million liters of water. That's
just the beginning as they are
committed to making more
Water<Less TM products.

• More than 3,000 liters of water

are used during the full product
cycle of a single pair of
Levi's® 501 jeans. Found that
49% of this water is used to
grow the cotton and 45% is
used when our customers wash
their jeans. The remaining 6%
is used during the
manufacturing process of the
jean.